Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

$1,605: average annual ad value of a U.S. Google user

proton.me

Post reply on HN
Print view View original

41–48 of 48 posts

Re: $1,605: average annual ad value of a U.S. Google user

#41

Post by quickthrowman »

mattnewton wrote: post #36
JohnQPulp wrote: post #35

It's interesting/non-intuitive to me that parents would be worth less than non-parents. I wonder: is that because they actually tend to spend less, or is it because more of the clicks are accidental ones, from when the kids get handed the phone? But I guess that would apply more to display ads than to search ones, so I'm not sure. Confusing.

My best guess is that for certain goods, people make purchasing decisions around major life events like getting married or becoming parents. If they have already crossed those thresholds those purchase patterns may be harder to unseat and replace, they may already be solving those new needs and have habits around existing brands. My second guess is that DINKs have more disposable income.

Disposable income is Gross Income minus Taxes. A 2 parent family with 2 kids making the same as a DINK couple would have a lower tax burden and more disposable income, but the DINK couple almost certainly has more discretionary income, which money left after paying for necessities like housing, food, and medical care.

Re: $1,605: average annual ad value of a U.S. Google user

#42

Post by amazingamazing »

dathinab wrote: post #21
amazingamazing wrote: post #16

Earlier quoted context omitted.

If you’re going to extrapolate you should use the median, which would put it at 200B for USA.

that isn't how the median works median is the sample in the middle of the distribution (when it is treated as a sequence of samples ordered by their value), e.g. if you have sort(seq(dist))=[100$, 5$, 5$, 3$, 1$] the median is 5$ average is sum(dist)/size(dist), so avg * size(dist) => sum(dist) in the example above that would be median 5, avg. 22.8, total 114, size 5 if you where to multiple the median by size you wo…

True, and yet 5 describes each in the set more accurately than 25.

Re: $1,605: average annual ad value of a U.S. Google user

#43

Post by BobaFloutist »

quickthrowman wrote: post #41
mattnewton wrote: post #36

Earlier quoted context omitted.

My best guess is that for certain goods, people make purchasing decisions around major life events like getting married or becoming parents. If they have already crossed those thresholds those purchase patterns may be harder to unseat and replace, they may already be solving those new needs and have habits around existing brands. My second guess is that DINKs have more disposable income.

Disposable income is Gross Income minus Taxes. A 2 parent family with 2 kids making the same as a DINK couple would have a lower tax burden and more disposable income, but the DINK couple almost certainly has more discretionary income , which money left after paying for necessities like housing, food, and medical care.

On the other hand, a 2 parent family with 2 kids is quite likely to not be making the same as a DINK couple.

Re: $1,605: average annual ad value of a U.S. Google user

#45

Post by noir_lord »

tsoukase wrote: post #44

I have never seen a single ad online, except may be for one moment the ad blocker malfunctioned. I am certainly an around 0$ ad value user for Google. So some must be much more than 1605.

I forget how bad the internet is without an adblocker until I use someone else's device at which point they get inducted into what an adblocker is via "You want your web experience to be more pleasant?"

It's gotten to a point where if I can't run an adblocker like Ublock Origin I won't use the browser/device (I still need to look at DNS level blocking but everything I use runs FF so not super pressing).

Chrome (and derivatives) are only installed for testing stuff, FF for all it's sometimes questionable UX and AI crap (which can at least now be disabled with a single toggle) has been my default for a long time and is still for that reason.

In fairness though, I don't use many google products any more either (YT (with an adblock and sponsorblock) mostly).

Re: $1,605: average annual ad value of a U.S. Google user

#46

Post by zamadatix »

dotcoma wrote: post #34
zamadatix wrote: post #33

Earlier quoted context omitted.

The population of the US is not necessarily the same as the population of Google's users with personalized ad profiles in the US, even though it sometimes feels that way :). E.g. you go from 349,000,000 to 267,000,000 just by removing the under 18s.

With 250 M users in the US, we’d reach 401 bn, vs 403 bn which were their worldwide revenues in 2025.

I think you mistook the example of removing a single group as a tally of what number to use instead. The final number should be significantly less than the 250,000,000 who aren't children.

Re: $1,605: average annual ad value of a U.S. Google user

#48

Post by dotcoma »

zamadatix wrote: post #46
dotcoma wrote: post #34

Earlier quoted context omitted.

With 250 M users in the US, we’d reach 401 bn, vs 403 bn which were their worldwide revenues in 2025.

I think you mistook the example of removing a single group as a tally of what number to use instead. The final number should be significantly less than the 250,000,000 who aren't children.

Give me a figure, then.
Post reply on HN