Does anyone know what they did in 2011 from a sales perspective? They are a marketplace for small retailers, so I'm curious what their margins are or commissions they take. What % of the total online commerce for that day was this? Also are these all credit card transactions or are they COD? Other forms of payments? Is taobao handling all the payment transactions? sorry for all the questions, I don't read chinese so…
The 11.11 fest began in 2009
2010-11-11: RMB 0.936B in Alipay
2011-11-11: RMB 5.2B in Tmall+Taobao
2012-11-11: RMB 19.1B in Tmall+Taobao
source: 2010年,淘宝当日录得9.36亿元支付宝交易额;2011年,淘宝和天猫当天的支付宝交易额约为52亿元;2012年,当天的交易额大幅增长至191亿元