Live data from Hacker News

Walmart: ChatGPT checkout converted 3x worse than website

searchengineland.com

41–50 of 300 posts

Re: Walmart: ChatGPT checkout converted 3x worse than website

#41

Last year they couldn't draw fingers on hands properly, this year they can't convert at checkouts, I wonder what they'll be failing to do a year from now.

Next years headline will be > AI accounts for 90% of accidents while only accounting for 1% of traffic

Waymo cars cause 90% fewer accidents than human drivers:

https://abit.ee/en/cars/waymo-robotaxi-autonomous-driving-sa...

Re: Walmart: ChatGPT checkout converted 3x worse than website

#42
post #19

Earlier quoted context omitted.

Why is this good? I want an impartial consistent system for shopping. If I can find it at a different site for a lower price, I should be able to do so. I should also be able to have it give me non-bot reviews and ask relevant questions about the product. The same way I think shopping at Amazon is better than a place like Nike due to objectivity and comparison, I think a chat interface has the potential to take this…

> impartial consistent system for shopping > for a lower price Catalog is impartial, chatbot is ads pretending as advice.

Catalog is an ad, the SKU database behind the catalog is impartial (at least as much as it gets), but no one is giving you access to that.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#43

I don’t trust AI bots to access my wallet. Not sure I ever will. I sort of trust them to make product recommendations, but at best I will only open a link they suggest and buy the product there.

> my wallet

Does it actually need direct access to your wallet? I haven't tried it yet, but assumed it would work with a separate wallet, fed through by top-ups.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#44

Earlier quoted context omitted.

> (Good) E-commerce has been ruthlessly optimised to get shoppers to products they'll actually buy and then remove all distractions from buying. The only e-commerce site that fits this standard is that old one for buying (IIRC) nuts and bolts or such, that pops up on HN every other year, and whose name sadly escapes me now. Everyone else is ruthlessly optimizing their experience to fuck shoppers over and get them to…

https://www.mcmaster.com/

It's the one, thank you!

Re: Walmart: ChatGPT checkout converted 3x worse than website

#45
post #10

Earlier quoted context omitted.

It depends on the product, if we are talking commodities or mass produced products like groceries, sure. If we are talking custom products or complex appliances that need a lot of guidance, then maybe chat interface is appropriate.

When I shop for special hardware (e.g. bicycle shift gear) it is usually underspecified. If the information does not exist in the text block, a chat bot is of no use.

The use case for chat interfaces would be as follows:

Grandma wants to buy a good bike, but doesn't know about types of wheels or how many gears they need, or what type of frame is appropriate for their body type.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#46
post #19
post #5

(Good) E-commerce has been ruthlessly optimised to get shoppers to products they'll actually buy and then remove all distractions from buying. A chat interface is just fundamentally incompatible with this. The agent makes it too easy to ask questions and comparison shop.

Why is this good? I want an impartial consistent system for shopping. If I can find it at a different site for a lower price, I should be able to do so. I should also be able to have it give me non-bot reviews and ask relevant questions about the product. The same way I think shopping at Amazon is better than a place like Nike due to objectivity and comparison, I think a chat interface has the potential to take this…

The buyer of this technology is not shoppers, it's retailers. The measurement of quality is "does it make us more money?" not "does it help me make better buying choices."

Retailers do not want you to make better choices. They want you to buy the widget.

A lot of evidence suggests that also shoppers aren't that interested in making the best choice either. They want to make a tolerable choice with as little effort as possible. There is no basically no consumer market for "power shopping" outside of weird niches like pcpartpicker.com etc.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#47

I don’t trust AI bots to access my wallet. Not sure I ever will. I sort of trust them to make product recommendations, but at best I will only open a link they suggest and buy the product there.

> my wallet Does it actually need direct access to your wallet? I haven't tried it yet, but assumed it would work with a separate wallet, fed through by top-ups.

Sounds like they are an intermediary between the user and the business. So it’s not a top-up thing. That would be needlessly complex from ChatGPT’s end, too.

https://chatgpt.com/merchants/

Re: Walmart: ChatGPT checkout converted 3x worse than website

#48
post #10

Earlier quoted context omitted.

It depends on the product, if we are talking commodities or mass produced products like groceries, sure. If we are talking custom products or complex appliances that need a lot of guidance, then maybe chat interface is appropriate.

When I shop for special hardware (e.g. bicycle shift gear) it is usually underspecified. If the information does not exist in the text block, a chat bot is of no use.

Chat bots don't belong to an e-commerce site; chat bots belong on the outside, specifically to comparison-shop and pull in some external information to de-bullshitify offers, correct "mistakes" and "accidental omissions" in the listings, resolve the borderline-fraudlent crap companies play these days with store-specific and season/promotion-specific SKUs with different parameters all resolving to same model/make name (think Black Friday/Cyber Monday deals that are not actually deals, just inferior hardware with dedicated SKU).

Re: Walmart: ChatGPT checkout converted 3x worse than website

#49

Earlier quoted context omitted.

>I sort of trust them to make product recommendations Never, ever.

Your argument is "they're designed to influence us" right? Amazon reviews are paid influence. Reddit posts are paid influence. Everything everywhere you read online is paid influence. I'd rank LLMs between "people I personally trust" and "random people online."

Since LLMs are trained on "random people online", why are they not of equal rank?

Re: Walmart: ChatGPT checkout converted 3x worse than website

#50
post #45

Earlier quoted context omitted.

When I shop for special hardware (e.g. bicycle shift gear) it is usually underspecified. If the information does not exist in the text block, a chat bot is of no use.

The use case for chat interfaces would be as follows: Grandma wants to buy a good bike, but doesn't know about types of wheels or how many gears they need, or what type of frame is appropriate for their body type.

Reliable information on this does not exist on vendor sites, though. It exists on Reddit and in books and in med/physio papers and bunch of other places a SOTA model has read in training or can (for now) access via web search.

LLMs are already very good for shopping, but only as long as they sit on the outside.

Post reply on HN