FYI: This world happiness report is entirely based on asking just one obtuse question, which does not even have the word happiness in the actual question: Please imagine a ladder with steps numbered from 0 at the bottom to 10 at the top. The top of the ladder represents the best possible life for you and the bottom of the ladder represents the worst possible life for you. On which step of the ladder would you say you…
Doesn't that almost imply the happiest countries in the world have a lack of imagination on what could be better? Or maybe they don't suffer from comparison (the thief of joy) as a culture.
I'd argue it's likelier that people are more informed about their absolute position globally. Any screen gets you the mental image of the top of the ladder. So happy people would end up scoring themselves low, because there's a globalized vision of wealth nowadays.
Besides there's a difference in life self-evaluation and experienced happiness, so the report really is a misnomer.