Earlier quoted context omitted.
In the west, we've had a long, deep split between what ordinary people rely on (religion and self-help) and respectable academic philosophy. Philosophy rooted in religion has a strict requirement to scale down to serve masses of people. Philosophy rooted in academia has a strict requirement to scale up to allow practitioners to flex their elite skills and show that they are worthy of scarce academic positions. Academ…
That's a pretty weak take. The difference between philosophy texts on ethics and the better self-help texts are just the difference between pulp fiction and classic novels. Time needs to pass before anybody is willing to go "actually, this is worth analyzing". That said, there's a lot of self-help that isn't philosophical (or, more exactly, don't attempt to defend the philosophy that they present the conclusions of).…
I think that's exactly the problem: the assumption that philosophers should assume, by default, that self-help is unworthy of their time, and only pay attention to the rare cases that happen to have philosophical merit.
They could take a more active interest to questions such as, how can philosophy improve self-help literature? What kinds of ideas should ordinary people with low to average education consume? The wide array of values, goals, and philosophical approaches would make it a contentious and lively conversation.
But philosophers tend to vacate the field and leave it to mercenaries, culture warriors, and amateurs. When they do speak about it, it tends to be in symposiums or on podcasts aimed at college-educated people with a special interest in philosophy. That's as far down as they're willing to dumb it.