Earlier quoted context omitted.
Advertising: Zero paid advertising so far. All organic - App Store search, word of mouth, a few blog mentions. First HN post and review in German print Magazine helped a lot. Subscription journey: Started with one-time payment, but hard to justify ongoing development time. Switched to subscription. Not everybody was amused. First model was freemium – one playlist with max 10 tracks for free. Felt too limiting for new…
What was the level of (development) effort switching to subscription?
The harder part was deciding on the model. Freemium limits? Trial length? What to lock? I changed this multiple times. The code changes for each iteration were small, but the decisions took longer.