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How to do a great product promo video for less than $200

blog.kickofflabs.com

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Re: How to do a great product promo video for less than $200

#41

Post by bunkat »

keeptrying wrote: post #40
JoshLedgard wrote: post #37

Earlier quoted context omitted.

The real verdict of the video success has much more to do with analytics than individual opinions. Of course, since we just posted it, we won't have good results of our A/B test (against a static image slideshow) for a week or so.

I would never ever put any of my friends through the pain of watching that thing - no offense. I also really need an unbounce alternative. I'll have a look at your site when I get some downtime. The big problem is you put every feature tahat you have in your app into the video. Thats why its kind of blah. Focus on one tihng you do based on which suorce the user comes from. If he's coming from HN then just test your b…

Any feedback on our video at www.bidkat.com? We did it at basically no cost and I'm curious if you think we did any better.

Re: How to do a great product promo video for less than $200

#42

Post by JoshLedgard »

keeptrying wrote: post #40
JoshLedgard wrote: post #37

Earlier quoted context omitted.

The real verdict of the video success has much more to do with analytics than individual opinions. Of course, since we just posted it, we won't have good results of our A/B test (against a static image slideshow) for a week or so.

I would never ever put any of my friends through the pain of watching that thing - no offense. I also really need an unbounce alternative. I'll have a look at your site when I get some downtime. The big problem is you put every feature tahat you have in your app into the video. Thats why its kind of blah. Focus on one tihng you do based on which suorce the user comes from. If he's coming from HN then just test your b…

I'm not saying it couldn't be improved. Just saying that what matters is if, overall, our conversion rate is better with it.

Then, if it is, we can spend more time, money, and effort on the video. If we had spent $6,000 to learn that having an explainer video doesn't help... I'd be pissed. But if I see an improvement over the next week then I can invest more.

Re: How to do a great product promo video for less than $200

#43

Post by bennesvig »

Stop motion can be another cheap option. Though, it can take a considerable amount of time. I created a video for the launch of this product with no prior experience making professional videos. I used my wife's DLSR camera (if I didn't have one I could have cheaply rented one) and about $50 worth of props from Amazon. This was the result: http://www.youtube.com/watch?v=kRdL55iSN-Y

Re: How to do a great product promo video for less than $200

#44

Post by skeletonjelly »

bennesvig wrote: post #43

Stop motion can be another cheap option. Though, it can take a considerable amount of time. I created a video for the launch of this product with no prior experience making professional videos. I used my wife's DLSR camera (if I didn't have one I could have cheaply rented one) and about $50 worth of props from Amazon. This was the result: http://www.youtube.com/watch?v=kRdL55iSN-Y

Looks good! Only criticism is that you should keep it all manual to create a consistent look between each frame (manually set ISO, shutter speed and aperture).

Re: How to do a great product promo video for less than $200

#45

Post by bennesvig »

skeletonjelly wrote: post #44
bennesvig wrote: post #43

Stop motion can be another cheap option. Though, it can take a considerable amount of time. I created a video for the launch of this product with no prior experience making professional videos. I used my wife's DLSR camera (if I didn't have one I could have cheaply rented one) and about $50 worth of props from Amazon. This was the result: http://www.youtube.com/watch?v=kRdL55iSN-Y

Looks good! Only criticism is that you should keep it all manual to create a consistent look between each frame (manually set ISO, shutter speed and aperture).

I wish someone told me this before the video! ha. Makes a HUGE difference. Doing that would have saved me a ton of editing time.

Re: How to do a great product promo video for less than $200

#46

Post by jameslevy »

It's worth noting that while YouTube could always run ads in your video, it is very rare to see ads in these types of videos. Ads are usually shown by high-trafficked videos, entertainment content, etc.

It depends on the product category you're in, and as always YMMV.

Re: How to do a great product promo video for less than $200

#47

Post by bbddg »

jameslevy wrote: post #46

It's worth noting that while YouTube could always run ads in your video, it is very rare to see ads in these types of videos. Ads are usually shown by high-trafficked videos, entertainment content, etc. It depends on the product category you're in, and as always YMMV.

YouTube will only show ads for videos that either use copyrighted content in some way (usually music) or are videos by a YouTube partner and they have a deal with Google to split ad revenue for the video.

This video would never have ads on YouTube.

Re: How to do a great product promo video for less than $200

#48

Post by _k »

gllen wrote: post #19
JoshLedgard wrote: post #17

Earlier quoted context omitted.

No - That should be called out as optional. But the commenters here have added information on creating a better youtube experience.

Where are you seeing it's optional? Do you mean it's just not enforced? https://vimeo.com/help/faq/pro Vimeo Plus is intended for individuals who want more features than a Basic (free) account, however Vimeo Plus users may not upload videos that are commercial in nature, or that are intended to sell or promote a product or service.

Commercial use is ok if you're a pro user or "You are a small-scale independent production company, non-profit, or artist, in which case you may use the Vimeo Service to showcase or promote your own creative works."

Re: How to do a great product promo video for less than $200

#49

Post by nitrogen »

_k wrote: post #48
gllen wrote: post #19

Earlier quoted context omitted.

Where are you seeing it's optional? Do you mean it's just not enforced? https://vimeo.com/help/faq/pro Vimeo Plus is intended for individuals who want more features than a Basic (free) account, however Vimeo Plus users may not upload videos that are commercial in nature, or that are intended to sell or promote a product or service.

Commercial use is ok if you're a pro user or "You are a small-scale independent production company, non-profit, or artist, in which case you may use the Vimeo Service to showcase or promote your own creative works."

I'm not sure, but "independent production company" might refer to stage production.

Re: How to do a great product promo video for less than $200

#50

Post by JoshLedgard »

bennesvig wrote: post #43

Stop motion can be another cheap option. Though, it can take a considerable amount of time. I created a video for the launch of this product with no prior experience making professional videos. I used my wife's DLSR camera (if I didn't have one I could have cheaply rented one) and about $50 worth of props from Amazon. This was the result: http://www.youtube.com/watch?v=kRdL55iSN-Y

That turned out really cool!
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