It’s uncommon to love your customer. Customers are demanding. Have you ever spoken with the locals in a resort town? Their economy depends on the tourists… who they generally loathe.
Here the provider is being abused by the customer. Because of the nature of global travel, there is a race to the bottom phenomenon of what kind of tourist behaviour is tolerated. An old housemate of mine from university days, who runs a bicycle tour [1], makes his guests sign a document where they are made to explicitly acknowledge their role as travellers. The reward is a deep cultural intimacy.
This is why I use the term symbiosis in my comment further below. There is a relationship that needs to be understood by both parties and each has to have the resolve to not be exploitative nor to tolerate exploitation.
Speaking of that trip. I should go again. The food, oh man the food!