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The Walt Disney Company and OpenAI Partner on Sora

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Re: The Walt Disney Company and OpenAI Partner on Sora

#41
post #13

This is “impressive” negotiation from Altman. Can’t imagine this being good for Disney.

This isn’t good for anyone that prefers media that someone put soul into. People thought Disney lost their mojo over the past few years… be prepared for almost every Disney movie to have that straight-to-video vibe from now on.

Re: The Walt Disney Company and OpenAI Partner on Sora

#42
post #32

I never thought this could happen, especially after the "Ghibli scandal". OpenAI has pulled a majestic business move. They got to allow people to generate Disney characters without issue AND will give 1 billion dollars to OpenAI? Now the internet will be flooded by Disney character's videos, and since they don't have to pretend they didn't train on their intellectual property anymore I'm really curious to see where t…

>Now the internet will be flooded by Disney character's videos

How is Disney okay with this anyway? They've sent their lawyers after daycare centers who dared to paint a picture of a Disney character on their walls. Why are they suddenly going to ignore me prompting a video of Winnie the Pooh hitting the bong?

Re: The Walt Disney Company and OpenAI Partner on Sora

#44
post #14

AI has driven the corporate suites of these companies insane. > As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity. I don't know what kind of hypnosis tricks Sam Altman pulls on these people but the fact that Disney is giving money to OpenAI as part of a deal to give over the rights to its characters is absolutely baffling. OpenAI an…

If Disney could throw concepts at their properties like Mickey Mouse Clubhouse or Paw Patrol or any of their other CG shovel content (which my kid loves, of course) and have a new episode every day of the year, they would, and this lets them do that without employing the staff to make that happen. If all it took was a writer to put a pitch together and Sora to turn out an episode, that'd be a steal for $1B.

Re: The Walt Disney Company and OpenAI Partner on Sora

#46

The collapse in production costs from AI video is going to change the volume and quality of what gets made. We’re headed for a world where studios and small teams alike can produce work that would have required a Game of Thrones budget not long ago. The pipeline for high end series and films is about to get a lot bigger, and the pace of experimentation is going to jump

It might have required a GoT level budget to make, but it wont look as good a GoT. Just a few days ago McDonalds learned that (again) in the Netherlands

I think 90% of the McDonald's backlash was specifically related to the tone/content of the ad (anti-holiday, you're better off in McDonald's _than with your family_!), not the actual quality of the video.

Re: The Walt Disney Company and OpenAI Partner on Sora

#47
post #14

AI has driven the corporate suites of these companies insane. > As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity. I don't know what kind of hypnosis tricks Sam Altman pulls on these people but the fact that Disney is giving money to OpenAI as part of a deal to give over the rights to its characters is absolutely baffling. OpenAI an…

How is buying equity "giving money"?

Is it charity to buy AAPL as well?

I really don't understand your perspective

Re: The Walt Disney Company and OpenAI Partner on Sora

#48
post #15

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

And, don't forget to figure in that OpenAI has indicated they're getting into porn.

Is this about when Sam mentioned they want to continue/start letting people do lewd texting with LLMs? Or are you talking about actual pornography?

Re: The Walt Disney Company and OpenAI Partner on Sora

#49
I opened this article expecting to read that OpenAI was somehow delivering cash or in-kind payment to Disney as a means of appeasing the copyright beast.

Colour me surprised to see that it's Disney that are handing out the cash in this arrangement.

However with further reading the answer seems clearer: Disney will certainly be using OpenAI's video technology to reduce their production costs, and for the amount of content Disney create this agreement seems mutually beneficial.

Re: The Walt Disney Company and OpenAI Partner on Sora

#50
post #20

Earlier quoted context omitted.

If OpenAI has exclusive rights to AI generation for Disney and other IP rights holders, that would create the kind of moat they've been missing so far.

All the more reason it's insane for Disney to be the one giving money!

> commoditized

not for disney content. Disney can pick OpenAI as the winner for this by not signing deals and suing anyone else.

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