This is the brown m&m theory. https://www.smithsonianmag.com/arts-culture/why-did-van-hale... A trivial, superficial fact is assumed to be indicative of a much more substantial concern. For Van Halen, the candy dish indicated adherence to contract terms; here, pluralization indicates the integrity and values of an entire company. It’s a cute idea that suggests an easy way to understand something complex. But there’s…
As a result of this, over the course of her career, my sister has accumulated the weirdest contact list I could imagine. If I needed a bouncy house, chainsaw juggler, Russian interpreter, and a blimp, she could probably set that up in 30 minutes without ever needing to search online.