> Full disclosure: Anthropic gave me a few months of Claude Max for free. They reached out one day and told me they were giving it away to some open source maintainers. Related, lately I've been getting tons of Anthropic Instagram ads; they must be near a quarter of all the sponsored content I see for the last month or so. Various people vibe coding random apps and whatnot using different incarnations of Claude. Or j…
Developers find Claude Code extremely useful (once they figure out how to use it). Many developers subscribe to their $200/month plan. Assuming that's profitable (and I expect it is, since even for that much money it cuts off at a certain point to avoid over-use) Anthropic would be wise to spend a lot of money on marketing to try and grow their paying subscriber base for it.