> Anyone who can't find use cases for LLMs isn't trying hard enough That's an interesting viewpoint from an AI marketing company. I think the essential job of marketing is to help people make the connection between their problems and your solutions. Putting all on them in a kind of blamey way doesn't seem like a great approach to me.
You're supposed to start with a use case that is unmet, and research/build technology to enable and solve the use case.
AI companies are instead starting with a specific technology, and then desperately searching for use cases that might somehow motivate people to use that technology. Now these guys are further arguing that it should be the user's problem to find use cases for the technology they seem utterly convinced needs to be developed.