I'm a bit surprised to see so many negative comments targeted at HubSpot. I got to final round interviews with them a little while back and came away with a very positive impression. Where does all the hate come from? Just their association with marketing in general and the fight over the book about them?
How HubSpot scaled AI adoption
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Re: How HubSpot scaled AI adoption
#42The article isn’t providing a lot of convincing data that AI improved much of anything, only that it didn’t cause incidents. I really don’t understand why AI usage is mandatory for roles. Nobody’s doing anything like that for other productivity tools even when they’re proven to be helpful. Hell, a lot of employers can’t be bothered to provide basics like nice keyboards and monitors that exceed 1080p. The current era…
It's crazy how fast we went from big data and every exec needing some massive dataset with cooked up numbers to justify even the smallest decision, to this, where nothing matters except for ~vibes~. Does AI increase productivity? Does it improve or degrade quality? Who knows, but number must go up.
Re: How HubSpot scaled AI adoption
#43I'm a bit surprised to see so many negative comments targeted at HubSpot. I got to final round interviews with them a little while back and came away with a very positive impression. Where does all the hate come from? Just their association with marketing in general and the fight over the book about them?
Because they started as a spam farm and now they're a slop farm?
Re: How HubSpot scaled AI adoption
#44Is this the company that hacked and attempted to extort a journalist who wrote about them?
Re: How HubSpot scaled AI adoption
#45Earlier quoted context omitted.
Your job will look pretty funny at you if you want to code everything by hand while everyone else is using VSCode.
I've literally never seen this and I've been around for awhile. There's always people with some bespoke vim or emacs setup while everyone else is just using Jetbrains or VSCode or whatever, and nobody cares at all as long as that person is getting their work done.
Still an IDE right?
Re: How HubSpot scaled AI adoption
#46I'm a bit surprised to see so many negative comments targeted at HubSpot. I got to final round interviews with them a little while back and came away with a very positive impression. Where does all the hate come from? Just their association with marketing in general and the fight over the book about them?
I mean, it's a big 'just':
Re: How HubSpot scaled AI adoption
#47I'm a bit surprised to see so many negative comments targeted at HubSpot. I got to final round interviews with them a little while back and came away with a very positive impression. Where does all the hate come from? Just their association with marketing in general and the fight over the book about them?
I mean, it's a big 'just': https://en.wikipedia.org/wiki/HubSpot#Controversy
That said, in terms of "bizarre behaviour by tech company execs", eBay probably still wins: https://en.wikipedia.org/wiki/EBay_stalking_scandal
Re: How HubSpot scaled AI adoption
#48Earlier quoted context omitted.
Proof / refs?
Not proof, per se, but the term to look up is "inbound marketing". HubSpot was very big on pushing companies to publish lots of content like blog posts and then having calls to action for people to submit their info in exchange for a whitepaper download or similar. Predictably if your main goal is to consistently publish blog posts and whitepapers to generate leads, and you don't have a strong culture of quality and…
Inbound marketing is pretty explicitly about creating high quality content that builds a business's credibility, making prospects more likely to want to engage and buy from said business. Creating slop 'top 10' lists is kind of the opposite, pushing customers away. It's a bit of a stretch, therefore to blame HubSpot for garbage content on the internet - since doing this is the opposite of what they advocated. Grifters are always going to be around looking to make a quick buck with the least amount of effort possible.
Re: How HubSpot scaled AI adoption
#49Earlier quoted context omitted.
I mean, it's a big 'just': https://en.wikipedia.org/wiki/HubSpot#Controversy
That said, in terms of "bizarre behaviour by tech company execs", eBay probably still wins: https://en.wikipedia.org/wiki/EBay_stalking_scandal
Re: How HubSpot scaled AI adoption
#50Earlier quoted context omitted.
Not proof, per se, but the term to look up is "inbound marketing". HubSpot was very big on pushing companies to publish lots of content like blog posts and then having calls to action for people to submit their info in exchange for a whitepaper download or similar. Predictably if your main goal is to consistently publish blog posts and whitepapers to generate leads, and you don't have a strong culture of quality and…
Inbound marketing is pretty explicitly about creating high quality content that builds a business's credibility, making prospects more likely to want to engage and buy from said business. Creating slop 'top 10' lists is kind of the opposite, pushing customers away. It's a bit of a stretch, therefore to blame HubSpot for garbage content on the internet - since doing this is the opposite of what they advocated. Grifter…
> Inbound marketing is pretty explicitly about creating high quality content that builds a business's credibility, making prospects more likely to want to engage and buy from said business
Well, yeah, I agree and would probably pursue it like this if I was running a business. However I get the impression that is not what happened at many places that adopted the approach, including one I've previously worked for.