Live data from Hacker News

Google deletes net-zero pledge from sustainability website

nationalobserver.com

41–50 of 183 posts

Re: Google deletes net-zero pledge from sustainability website

#41

To be somewhat pessimistic, these pledges always struck me as being fairweather, politically motivated, and deliberately gamed. That's not to say that it's meaningless there's definitely some good work being done, it's just that I don't think that work is all that connected to the pledges.

Case in point: the work from home policies that have been largely rescinded since COVID.

Re: Google deletes net-zero pledge from sustainability website

#42

To be somewhat pessimistic, these pledges always struck me as being fairweather, politically motivated, and deliberately gamed. That's not to say that it's meaningless there's definitely some good work being done, it's just that I don't think that work is all that connected to the pledges.

Pledges are good. They give executives something to point to when they make short-term less-profitable decisions, and insulate them from shareholder lawsuits. Essentially then (and ESG) are a very lightweight opportunity to drive some long-term decision making into what is otherwise a relentlessly selfish and short term process.

And as the expression goes: who knows, perhaps the horse will learn how to sing.

Re: Google deletes net-zero pledge from sustainability website

#43
post #29
post #8

Earlier quoted context omitted.

More than any other company, Google needs to succeed in AI. AI chat has already replaced search engines for many people. Nearly all of Google’s revenue comes from advertising.

Funny enough, that was googles choice. And They made the search worst was consciously as a business strategy, because worst search meant more queries. And they forced ai on top of search because they wanted to.

They're a dinosaur and have forgotten how to innovate and provide new value. This is what complacency and shifting your business to focus on regulatory capture ultimately leads to.

Re: Google deletes net-zero pledge from sustainability website

#45

Meanwhile China is on track to install as much solar power in the past year as the US has in its entire history . The US has maintained steep tariffs on solar panels. Clean energy isn't even some virtuous thing, it's just no-brainer smart energy policy. The only reason for Google to be backpedaling on its pledge is political. It's in a backsliding petrostate and it has to play the political game.

Importing solar panels from China is a security risk. Like when Europe depended on Russian gas... Edit: US has no competitive way to manufacture panels, and with cheap imports, it never develops such industry!

[deleted]

Re: Google deletes net-zero pledge from sustainability website

#46

Meanwhile China is on track to install as much solar power in the past year as the US has in its entire history . The US has maintained steep tariffs on solar panels. Clean energy isn't even some virtuous thing, it's just no-brainer smart energy policy. The only reason for Google to be backpedaling on its pledge is political. It's in a backsliding petrostate and it has to play the political game.

I mean lets not use China as the example here - they are doing it to reduce their air pollution and use the highly subsidized solar pv arrays. They are are the dominant users of coal in concert with solar. They need to ramp up their energy production to match demand and they front-loaded their solar production with massive subsidized capital from the government.

In the case of geo-politics if the US wanted to install solar to cover its energy load it would essentially be a massive payment to China for the solar arrays since there isn't productive capacity in the US. It would also end up being a long term dependent on future purchases of solar from China when they would need to re-up every 30-40 years at end of asset life.

Re: Google deletes net-zero pledge from sustainability website

#47
post #19

I think there's less to this than meets the eye. Previously, on https://sustainability.google/operating-sustainably/ : "We've set a goal to achieve net-zero emissions across all of our operations and value chain by 2030." and, in a table later, "Reduce 50% of our combined Scope 1, 2 (market-based), and 3 absolute emissions by 2030. Invest in nature-based and technology-based carbon removal solutions to neutralize our…

> There's more hedging around it now

This is reasonable, it's a nearly impossible goal to achieve.

Meanwhile: "Amazon meets 100% renewable energy goal 7 years early"[1]

[1] https://www.aboutamazon.com/news/sustainability/amazon-renew...

Re: Google deletes net-zero pledge from sustainability website

#48

Meanwhile China is on track to install as much solar power in the past year as the US has in its entire history . The US has maintained steep tariffs on solar panels. Clean energy isn't even some virtuous thing, it's just no-brainer smart energy policy. The only reason for Google to be backpedaling on its pledge is political. It's in a backsliding petrostate and it has to play the political game.

> The US has maintained steep tariffs on solar panels.

Because the US should be doing it domestically, just like China is.

The incentive to do is partially based on tariffs, but the incentive hasn't spurred the private sector and supply chain maintainers into action, and a more comprehensive strategy would need to be done. There is no consensus for further subsidies from the national government to spur this production either.

Re: Google deletes net-zero pledge from sustainability website

#49
post #9
post #5

Earlier quoted context omitted.

Capitalism is the most efficient system for resource allocation or something.

Do you have an example of an alternative economic system that is more efficient at resource allocation in practice, not just theory?

Resource allocation? Yes, normal socioeconomics. But did it have rapid growth trajectory? No. It lacked the ambition needed to drive humanity to maximum consumerism.

Before capitalism and communism was a thing, we had normal economics. And the worst part of this in some places was the bourgeoisie. They kept the resources in their control. And communism was supposed to be a banging of the piñata that shook the tree. Capitalism was a response to communism, yet installed a basic transition to a socialist education system and for educational wealth to be added.

I guess a good antidote to bad actors is for a wealth tax. Unused or underutilized wealth gets taxed until the net tax is reduced to whatever financial return it has.

Re: Google deletes net-zero pledge from sustainability website

#50
post #3

> “Running the global infrastructure behind our products and services, including AI, takes considerable energy,” said Google in its Environment 2025 report, which explained that it will be almost impossible to meet its erstwhile net-zero ambitions, partly due to its expansion in AI. Greed, greed, greed. They'd rather see the world burn than not be first in AI whatever that means. They could still achieve net zero, th…

So they don't make net zero but they still continue to improve their operations and have a lighter green footprint while maintaining themselves in the great AI race.

Can anyone shed any light on the difference between net-zero and what they will actually be able to achieve? Will be hard given that the workloads for AI have sucked up all available energy resources. I have to think at the margin it is getting very expensive to acquire those resources.

Post reply on HN