> Despite $30–40 billion in enterprise investment into GenAI, this report uncovers a surprising result in that 95% of organizations are getting zero return. Oof
The initial years of adopting new tech have no net return because it's investment. The money saved is offset by the cost of setting up the new tech.
But then once the processes all get integrated and the cost of buying and building all the tech gets paid off, it turns into profit.
Also, some companies adopt new tech better than others. Some do it badly and go out of business. Some do it well and become a new market leader. Some show a net return much earlier than others because they're smarter about it.
No "oof" at all. This is how investing in new transformative business processes works.