What if it wasn't the beginning of our universe or wasn't the beginning of everything, including what is probably outside of our universe?
There may be other universes out there, with their own big bangs, but that has no effect on ours.
Reading this article, I think they are simply disputing the necessity of singularity inside a black hole, and hypothesize a universe which expands from non-singularity black hole, while staying inside its own event-horizon.
That is how I understood it at least, somebody please correct me if I misunderstood it.