How Generative Engine Optimization (GEO) rewrites the rules of search • Hacker News Board

Re: How Generative Engine Optimization (GEO) rewrites the rules of search

#41

Post by corentin88 » Mon, Jun 02, 2025, 6:37 AM UTC

corentin88 wrote: post #38

> In a world where AI is the front door to commerce and discovery, the question for marketers is: Will the model remember you? So the question for marketers is: how do you get into the model. And once you are in, how do you outperform others that are in the model too?

Maybe content marketing ins’t dead after all. Just the readers have shifted and now you write for LLMs. They will be trained on your articles, to summarize them for LLM readers (aka humans).

Re: How Generative Engine Optimization (GEO) rewrites the rules of search

#42

Post by AlienRobot » Mon, Jun 02, 2025, 4:50 PM UTC

jameslk wrote: post #11

We are in the fleeting era where AI models are not entirely corrupted by marketing and propaganda. Like the early web circa 1990s. It will never be this pure while also being this up-to-date ever again. Enjoy it while it lasts

Yep. Google is an ad company that makes most of its money putting ads on its search page, and Gemini is a Google product that lets you get search results from Google without ads. It doesn't make any sense.

Re: How Generative Engine Optimization (GEO) rewrites the rules of search

#43

Post by bigbuppo » Mon, Jun 02, 2025, 7:01 PM UTC

And it lost me at "Traditional search was built on links. GEO is built on language."

The fuck it was. How in the hell do they think search works outside the web?

Re: How Generative Engine Optimization (GEO) rewrites the rules of search

#44

Post by bloomca » Mon, Jun 02, 2025, 9:51 PM UTC

jameslk wrote: post #11

We are in the fleeting era where AI models are not entirely corrupted by marketing and propaganda. Like the early web circa 1990s. It will never be this pure while also being this up-to-date ever again. Enjoy it while it lasts

Yep, I was discussing it with my partner a few months ago. It is just too good right now, in a lot of cases you just slip past all the fluff which are impossible to avoid with traditional search.

The opportunities for AI providers to capitalize on that are too prominent. No idea how long it will take, but imo it's inevitable.