As someone who remembers what the web was like 25 years ago, I have a feeling that they're burying a corpse.
Yes, a corpse killed by Facebook, Reddit, Discord and other closed platforms.
Because the fact that Discord is flourishing is I think a direct result of it not being a part of the giant amalgamated omniplatform indexed by search engines. Being shielded from the masses is the point. There aren't megaphones in small private communities where the social dynamics of repeat interactions are in play. People aren't competing to say the most outrageous rage-bait for engagement.