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iOS Kindle app now has a ‘get book’ button after changes to App Store rules

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Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#41
post #8

Smart that developers are quickly updating their apps while Apple is still appealing the decision. Once users get used to the added purchase options and cheaper pricing there's no going back, regardless of what the final ruling is.

Is anyone confident that Apple will win on appeal?

By the effort developers putting into payment-flows I would say they aren't, but depending on the volume it could be purely for short-term gain.

Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#42
post #11

Earlier quoted context omitted.

If Apple penalized apps for having many users that would be cataclysmic to their platform, though I image they'd work out sweetheart deals with Facebook etc.

It could be like a platform subscription fee, but the app developer pays instead of the user. The justification would be something like, "a more equitable and transparent system that aligns costs with platform usage and developer access to the user base, while also potentially fostering a more diverse and competitive app ecosystem" (generated)

I left Apple years ago, right on the battery-gate scandal. Since I'm in Android since, I imagine that if Google Play Store would introduce a fee to "a more equitable..." I would do all my 'shopping' to Aurora, APKPure, and others.

Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#43
post #8

Smart that developers are quickly updating their apps while Apple is still appealing the decision. Once users get used to the added purchase options and cheaper pricing there's no going back, regardless of what the final ruling is.

This also, long term, could kill the 30% commission. Why, as a developer, would you be stupid enough to launch your app as a paid product on the App Store? Your discoverability is massively impaired, we already knew that. You also give Apple 30% of your cash. Free app + external web purchase = maximum discoverability at 0% tax. When things get more advanced, that web purchase link will be an authenticated URL - meani…

The likely outcome is that Apple will reduce the 30% to something at least marginally competitive with alternative payment systems.

Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#44

Earlier quoted context omitted.

This also, long term, could kill the 30% commission. Why, as a developer, would you be stupid enough to launch your app as a paid product on the App Store? Your discoverability is massively impaired, we already knew that. You also give Apple 30% of your cash. Free app + external web purchase = maximum discoverability at 0% tax. When things get more advanced, that web purchase link will be an authenticated URL - meani…

The likely outcome is that Apple will reduce the 30% to something at least marginally competitive with alternative payment systems.

The entire “store” model needs to go away. Phones are computers now, just let people download and install whatever they want or need.

Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#45
post #8

Smart that developers are quickly updating their apps while Apple is still appealing the decision. Once users get used to the added purchase options and cheaper pricing there's no going back, regardless of what the final ruling is.

Why would a developer lower their prices? Most people are not aware that Apple takes a cut of all sales. Further, the app developers have already set their prices to maximize revenue. Also, in instances like Amazon, they have already set a cross-platform price that I suspect they won’t want to touch. Bottom line: I wouldn’t expect many discounts here.

It was mostly never about lower prices. Apps like Kindle and Fortnite just didn't allow in-app purchasing at all and now they will.

Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#46
post #8

Smart that developers are quickly updating their apps while Apple is still appealing the decision. Once users get used to the added purchase options and cheaper pricing there's no going back, regardless of what the final ruling is.

It would be way smarter if the prices were discounted of something like 20% when brought through the app… if apple wins the appeal they (aws and others) can now blame apple and shift the public perception of apple

Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#47
post #8

Smart that developers are quickly updating their apps while Apple is still appealing the decision. Once users get used to the added purchase options and cheaper pricing there's no going back, regardless of what the final ruling is.

Why would a developer lower their prices? Most people are not aware that Apple takes a cut of all sales. Further, the app developers have already set their prices to maximize revenue. Also, in instances like Amazon, they have already set a cross-platform price that I suspect they won’t want to touch. Bottom line: I wouldn’t expect many discounts here.

The market ultimately determines the discount, not the company. In a competitive market, some of the gains from Apple’s change will accrue to the consumer, and some will accrue to the developer. What % goes to whom depends on demand elasticity.

Even if a particular list price doesn’t change, I’d expect more frequent and deeper sales.

In a less competitive market for a good or service (due to lack of antitrust enforcement) there should still be discounts, in proportion to the residual competitiveness. E.g. the mobile game market is very competitive, so I’d expect more discounts vs. the video entertainment market where there has been a lot of aggregation.

Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#48
post #8

Smart that developers are quickly updating their apps while Apple is still appealing the decision. Once users get used to the added purchase options and cheaper pricing there's no going back, regardless of what the final ruling is.

Apple will change the rules back in seconds if the court decision is stayed. Literally billions are at stake here.

Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#49

Earlier quoted context omitted.

If this significantly cannibalizes Apple’s App Store revenue I would actually expect that they come up with a different way to monetize (maybe based on installs or number of users). They could also implement that independent of the injunction, which applies to steering rules.

> They could also implement that independent of the injunction, which applies to steering rules. They actually can't, not with the latest ruling that unlocked this Kindle change. Apple annoyed the judge enough with their shenanigans that she shut this down, too. The ruling reads (emphasis mine): "Effective immediately Apple will no longer impede developers’ ability to communicate with users *nor will they levy or imp…

They can just charge you per install or update over some threshold. Which wouldn’t be a commission on off-app purchases.

Re: iOS Kindle app now has a ‘get book’ button after changes to App Store rules

#50
post #8

Smart that developers are quickly updating their apps while Apple is still appealing the decision. Once users get used to the added purchase options and cheaper pricing there's no going back, regardless of what the final ruling is.

Why would a developer lower their prices? Most people are not aware that Apple takes a cut of all sales. Further, the app developers have already set their prices to maximize revenue. Also, in instances like Amazon, they have already set a cross-platform price that I suspect they won’t want to touch. Bottom line: I wouldn’t expect many discounts here.

What you're seeing is companies that can - and many actually do this - offer you different pricing between in app purchasing and their website are now offering you a link to their website where you can sign up for the cheaper price. One notable example of this in practice is Spotify, where its cheaper to sign up on the web than via the app.

I've also heard Netflix has suspended all in app subscriptions and is only going to link to their website for sign ups. I'm unsure if that will translate into savings, but I suspect you're going to see more of this behavior as well.

The 30% / 15% tax is very real and companies that don't have to pay that will be better positioned in the long run, so I imagine even if the price is the same, they'll be able to pocket more revenue doing this as well

I suspect this won't affect games much, except for the exceedingly big ones like Fortnite, but I treat that as a whole separate sector at this point.

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