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How Airbnb measures listing lifetime value

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Re: How Airbnb measures listing lifetime value

#41

Earlier quoted context omitted.

Booking.com is awful. Anyone can make a listing on Booking.com for places that don't exist. Airbnb at least makes an effort to verify the building is real.

I've made thousands of reservations work booking.com, this does not happen.

I guess if its never happened to you its never happened at all.

Re: How Airbnb measures listing lifetime value

#43
post #19
post #6

I feel like this is missing a really important factor: how likely are guests to use airbnb again after staying at a listing? A listing could look great online and receive a lot of bookings (so high LTV), but ultimately drive users away from the platform. A certain ad platform I worked on cared a lot about this - offensive ads could get you to quit the site altogether. You might want to count every ad as positive for…

I had this experience years ago. The first place I ever rented in had Wi-Fi that didn’t work and after about a week the water stopped working. I cancelled my booking through support and the owner called me 3 or 4 times on WhatsApp and then left me a bad review. The second place had a shower that didn’t drain and the washing machine flooded the apartment one evening. The third place had black mold growing out of the k…

This is how things like Airbnb (and ebay) die - the hosts and sellers know all the tricks and so the buyers just leave; it’s not worth the hassle.

Re: How Airbnb measures listing lifetime value

#44
post #27

Earlier quoted context omitted.

PMS - Property Management System, aka what actual hotels use to manage room inventory, bookings, etc. IMO most of the things that people like about AirBnB vs hotels is downstream of the failed experiment of urban planning. If we want hotel operators willing to "spend" floorspace on kitchens and other niceties, then legal floorspace can't be scarce or special, but most of the current planning regime is oriented around…

I suppose hotels can have a few rooms with kitchens but I'm guessing a vanishingly few people care about kitchens when traveling outside of maybe a microwave and a small refrigerator. AirBnB that are larger (e.g. houses) can also be nice for groups but that's more outside of cities than in a city center. Hotels tend to optimize for the 90% case. Where I'm staying at the moment is a "serviced apartment" and does have…

A large fraction of families traveling value the kitchens (leftovers, kid breakfasts, not having to eat restaurant food for every meal, when all the kids want is Kraft Mac&Cheese, etc.) and the common living spaces (kids go to bed early). I hate traveling with my family and being stuck in a hotel room (or two!). When I'm traveling alone or with just adults, I can be out all day and only use my hotel room for sleeping, but with a diverse set of ages traveling, we often hang out in the living room while someone naps, or my kids will be done with touristing by 3pm and we need somewhere to be until dinnertime.

You see this in vacation destinations like Hawaii and Ski towns; there is a significant fraction of accommodations that are Condos, because you need a place to hang. AirBNB brought that to urban areas by sub-letting apartments, when hotel operators only provided maximally-dense sleeping-focused options; multi-bedroom hotel rooms with living rooms and kitchens largely did not exist in major city centers.

Re: How Airbnb measures listing lifetime value

#45
post #6

I feel like this is missing a really important factor: how likely are guests to use airbnb again after staying at a listing? A listing could look great online and receive a lot of bookings (so high LTV), but ultimately drive users away from the platform. A certain ad platform I worked on cared a lot about this - offensive ads could get you to quit the site altogether. You might want to count every ad as positive for…

> A listing could look great online and receive a lot of bookings (so high LTV), but ultimately drive users away from the platform.

I am precisely this kind of churned customer. I have personally booked maybe 3 AirBNB stays, and stayed with family in them on other occasions. The units I pick are always well-reviewed.

But in the cities I've stayed in (LA, SF, Rome), the price is really no cheaper than a hotel, and the quality is extremely variable. You have to really carefully read those 5-star guest reviews to read between the lines.

And you feel pressured not to leave a negative review, as that would negatively impact your ability to book in the future, since the hosts (I have heard) can see your average review score.

My impression has been that AirBNB's customers are actually the hosts. You, the guest, are an expendable commodity. You will use AirBNB until you have a severe enough problem, and experience them siding with the host over you. Then you'll be churned permanently, and by force if you do a chargeback.

If I were going to disrupt AirBNB, I'd offer hosts a better percentage with the requirement that the experience is standardized and high-quality. There would be an in-unit noise & vibration sensor, reporting directly in the app. 24 hour check-in and check-out. A minimum set of amenities, minimum WiFi speed. The bedding would be standard. Cleaning fee standard. Every unit subject to a surprise multi-point inspection at least once per year. Essentially, make it no worse than an average hotel, and maybe some units as good or better than high end hotels.

Re: How Airbnb measures listing lifetime value

#46
post #18

Earlier quoted context omitted.

An AirBNB host is not a landlord. Without landlords, you have no rental properties and everyone who can't afford to purchase their residence outright would have to find another option whatever that might be. (I have never used AirBNB.)

Without landlords we wouldn’t have a chunk of the housing supply held captive as investment, driving costs out of reach for most of the non-HN-reading audience.

[deleted]

Re: How Airbnb measures listing lifetime value

#47

Earlier quoted context omitted.

Use booking.com, better in every way and customer support that won't stonewall you.

Booking.com is awful. Anyone can make a listing on Booking.com for places that don't exist. Airbnb at least makes an effort to verify the building is real.

I have done dozens of reservations and never heard of anything like that.

Maybe don't book places with fewer than 5 reviews? Same goes to airbnb or any platform that allows for anyone to publish a listing.

On the other hand had one severe issue with a booking on airbnb and they essentially told me to go fuck myself.

Re: How Airbnb measures listing lifetime value

#48
post #9

Man I'm so sick of trying to find something on Airbnb only to discover by the time I order that the price has doubled. Airbnb these last years went from feeling fresh and adventurous to scammy and dubious

Use the .com.au variant to find listings, as Australian law requires they list the full price, inclusive of tax and fees.

Meh, they're just complaining because it's cool to whine about AirBNB online these days, US based AirBNB has had this feature for quite awhile now.

Re: How Airbnb measures listing lifetime value

#49
post #45
post #6

I feel like this is missing a really important factor: how likely are guests to use airbnb again after staying at a listing? A listing could look great online and receive a lot of bookings (so high LTV), but ultimately drive users away from the platform. A certain ad platform I worked on cared a lot about this - offensive ads could get you to quit the site altogether. You might want to count every ad as positive for…

> A listing could look great online and receive a lot of bookings (so high LTV), but ultimately drive users away from the platform. I am precisely this kind of churned customer. I have personally booked maybe 3 AirBNB stays, and stayed with family in them on other occasions. The units I pick are always well-reviewed. But in the cities I've stayed in (LA, SF, Rome), the price is really no cheaper than a hotel, and the…

> If I were going to disrupt AirBNB, I'd offer hosts a better percentage with the requirement that the experience is standardized and high-quality.

This is an interesting idea, but it puts the quality level way above what I want to pay for. Hotels are anti-septic and cold. I like staying in an apartment that feels like someone actually lives there. I don't mind a few dust-bunnies under the couch, nor a little dirt behind the toilet. It's even better when the kitchen is fully stocked, including a selection of non-perishable food (think cooking oil, salt, pepper, maybe a bag of ground coffee and a box of pasta.) Sure, the sheets and towels should be freshly laundered, but beyond that, I don't want much.

AirBNB allowed me to pay less to get a more human-feeling space. Hotels are like McDonalds, they are designed for the regular customer who wants to get that Hilton-feeling, regardless of if they are in Wichita or Cairo. I want to feel like I'm in Cairo, and if that means that I'm in a mud brick house with a single bathroom, no A/C, and no daily housekeeping that's great! AirBNB opened those worlds to us as travelers, in a way that hotel chains never did.

Re: How Airbnb measures listing lifetime value

#50

Man I'm so sick of trying to find something on Airbnb only to discover by the time I order that the price has doubled. Airbnb these last years went from feeling fresh and adventurous to scammy and dubious

Worse is when your booking is confirmed but then cancelled a week before you go, at which point all the prices are much higher

Insane that they allow that. Maybe it's an option the host can set on the listing?

Booking, as far as I know, straight up doesn't allow hosts to cancel. Recently, a host sent me a message begging me to cancel my booking because they really couldn't be there to receive me.

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