Maybe it is the content. It is missing some very basic hygiene!
There is no hairnet, dogs in kitchen, touching food with face ("most epic BTS ever" clip), tasting sause then putting used spoon back to boiling sause...
The True Costs of Being on YouTube
41–50 of 73 posts
Re: The True Costs of Being on YouTube
#42Everyone wants to be an influencer, nobody wants to do the work to become influential in the first place.
Re: The True Costs of Being on YouTube
#43Can’t help but think the expenses were overboard. $3500 spent per video, including a producer, DP, food stylist, and editor? Surely videos of very similar quality could be made with a fraction of that budget if the fat was trimmed and it was approached more bootstrap-y instead of a full production.
They are overboard for the audience. That type of cost only maps out right when you have 10x or 100x the views and thus income. And also get direct sponsors which contribute.
Re: The True Costs of Being on YouTube
#44The mistake was for the expenses to be so high. It's because she previously worked at corporate channels that had those positions so she hired for those roles without understanding that a new channel in a crowded segment (cooking) will take many years to build an audience. If she had done more of the work herself, it may have meant longer time between each video but more potential for the channel to be profitable. Pr…
My longer-term goal was to sell a cooking show, or get cast on an existing production. To me, that explains the psychology.
Yeah. I don't think she understands how it works at all. People watch YouTube for the people generally.
You can't just sell your channel if you are well liked (generally)
Re: The True Costs of Being on YouTube
#45Earlier quoted context omitted.
J Kenji Lopez-Alt's cooking channel was just him with a GoPro strapped to his head for a long time: https://www.youtube.com/watch?v=8q8M60LXMtY The quality of the content is very good, even though the production is simple. He has a fancier setup now, but he only moved to that after his channel became popular.
Dude has been a mini celebrity chef for a really long time. He also has insane technical skills. If it wasn't for his name and those skills, no one's gonna watch some dude cooking eggs with his gopro. Also his kitchen has six figure worth of stuff in there, I used to tune in just to see his fridge and utensil cabinets. He might not have invested explicitly for the channel but he did have an amazing studio.
I mean if you are some dude who wants to cook eggs you probably shouldn't be making a video channel for that because that sounds extremely unlikely to succeed.
Re: The True Costs of Being on YouTube
#46Maybe it is the content. It is missing some very basic hygiene! There is no hairnet, dogs in kitchen, touching food with face ("most epic BTS ever" clip), tasting sause then putting used spoon back to boiling sause...
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Re: The True Costs of Being on YouTube
#47Everyone wants to be an influencer, nobody wants to do the work to become influential in the first place.
Her numbers are top .001% of all creators. Plus she published a #7 new york times best seller.
Re: The True Costs of Being on YouTube
#48Earlier quoted context omitted.
My longer-term goal was to sell a cooking show, or get cast on an existing production. To me, that explains the psychology.
Yeah. I don't think she understands how it works at all. People watch YouTube for the people generally. You can't just sell your channel if you are well liked (generally)
"People watch YouTube for the people generally.
You can't just sell your channel if you are well liked (generally)"
Those are contradictory.
Re: The True Costs of Being on YouTube
#49The creators I see on YouTube are EXTREMELY lean. Typically it's them and an editor. Some video game creators stream on twitch and record the YouTube videos live on stream. Pass the content to your editor and do light editing work and you have a video. You also collected ad revenue from the stream. Also shorts are pretty important promotional tools and if you're making the videos anyway cutting out a good 15 second c…
I think this is the main thing. Because you have billions of people competing, the people that make it do EVERYTHING themselves (until you get to 2-3+ million subscribers). This is why pretty much everyone burns out. It is probably the single most competitive market in the world, so unless your cost structure is 0 AND you're incredibly talented, it doesn't really pencil out.
Re: The True Costs of Being on YouTube
#50The creators I see on YouTube are EXTREMELY lean. Typically it's them and an editor. Some video game creators stream on twitch and record the YouTube videos live on stream. Pass the content to your editor and do light editing work and you have a video. You also collected ad revenue from the stream. Also shorts are pretty important promotional tools and if you're making the videos anyway cutting out a good 15 second c…
Youtube rewards content that gets interactions more than anything else. Likes, subscribes, comments, shares, pauses, rewinds and replays all hold incredible sway over what gets promoted by the algorithm.