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TANSTAAFL [1] One of my collaborators would say we got seduced by the idea that it wasn't about the money. That is, it was cheap enough that we could go for a while without thinking how to pay for it, then the advertising model looked like an answer. Early on one would make the comparison to advertising on TV, radio, magazines and such. Little did we know that personalized advertising would lead to something much wor…
Yes, that's where we went wrong. I feel that early on, we should have had the foresight to press the microtransaction option much harder. There could have been a widely adopted standard where you load your browser or UA with money and then individual sites visited could be given permission to debit some amount per page load, hour consumed, or whatever. I would rather pay a few cents to read an article or watch a vide…
Free content drives out paid-for content. It would only take a tiny percentage of sites going ad-supported. All the users would rush to them, the microtransaction sites would see this, and they would soon change their models.