People looking for "an ethical dating app" are usually incel or incel adjacent. Dating is a zero sum game. Most men don't understand women. I'm saying this as a top 10% guy (IRL and on apps). It's best to acknowledge this and take this into account.
Look into some of the dark patterns used today compared to 2010 before making an assumption on people wanting an "ethical dating app". Especially in a community skewed on tech.