I hate to be old school media here...but I wish this was announced on Monday or any other time besides Friday afternoon, when it will get less notice. Because it's a great announcement.
The tech blogs that run 24/7 are dying for stories at this time of the week since the PR production line comes to a halt on Friday. This announcement is the second biggest tech story today[1] and has attracted comment from a bunch of blogs. I think it barely would have registered on a Monday or Tuesday.