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Warby Parker (or, Finding Broken Systems That Are Full of Money)

thinkhard-ly.com

41–50 of 76 posts

Re: Warby Parker (or, Finding Broken Systems That Are Full of Money)

#41

Huh that's funny. I just ordered 5 pairs from them to try on, they came yesterday. ( http://imgur.com/a/ZRTKi if you're interested in offering an opinion) I'm really impressed with the build of them. They feel a lot better than my zenni optical pair (which were only 30 dollars, not 95). Hopefully the lens quality is better too (mostly anti-glare I'm concerned about), but I'll have to wait and see. Also, if you missed…

D without a doubt.

Re: Warby Parker (or, Finding Broken Systems That Are Full of Money)

#42

Does anyone know how big they are in terms of sales? I considered interviewing them for Mixergy because I hear they're doing well, but the only metric I see for their success is valuation.

Gigaom estimates sales at $10m for 2011, based on their annual report claim of distributing 100,000 frames. http://gigaom.com/2012/03/26/at-warby-parker-the-power-of-br... http://www.warbyparker.com/annual-report-2011

distributed 100,000 frames. So the clicks metric comes to real life?

Re: Warby Parker (or, Finding Broken Systems That Are Full of Money)

#43

Reads a bit too much like ad copy for my tastes. Or rather I read it with the intent to understand more about the content in the parentheses, not Warby Parker. :) That being said they are situated in a vertical that has efficiency players (Zenni Optical, Coastal Contacts) but haven't mastered the design/marketing/CS game yet. Going Zappos-style is their entrenchment mechanism, as well as the in-house designers.

Absolutely. The notion that Amazon "subscribe and save" reference disrupted toilet paper in particular caught my attention.

Subscribe and save is interesting, but paying 40% more for toilet paper doesn't sound very disruptive to me. It's cool for offices and people with more money than time, but not disruptive.

Re: Warby Parker (or, Finding Broken Systems That Are Full of Money)

#45

Earlier quoted context omitted.

You can go directly to an optometrist's own office, and they'll usually have a selection of frames they can sell you, or you can just get the prescription and take it to another store. Chain stores like Lenscrafters have office space for an optometrist in the back of each building which they lease to one or more doctors; they don't work directly for the store, but they work at the store and the store books appointmen…

Note that some optometrist shops really hate giving away the prescription, since they want you to buy the lenses and frames from them. I'm not sure about the legality of this, but I've had some tell me over the phone that they wouldn't release my prescription to me. (I didn't bother fighting them, I just moved on to the next one.)

That is illegal in the US; the FTC entitles you to a copy of your prescription [1]. This doesn't include your pupillary distance, but shops will tell you whether or not they'll give PD as well. Some places I called offered to measure mine for free as a walk-in, it's pretty quick.

[1] http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt143.shtm

Re: Warby Parker (or, Finding Broken Systems That Are Full of Money)

#46

Huh that's funny. I just ordered 5 pairs from them to try on, they came yesterday. ( http://imgur.com/a/ZRTKi if you're interested in offering an opinion) I'm really impressed with the build of them. They feel a lot better than my zenni optical pair (which were only 30 dollars, not 95). Hopefully the lens quality is better too (mostly anti-glare I'm concerned about), but I'll have to wait and see. Also, if you missed…

B or E

Re: Warby Parker (or, Finding Broken Systems That Are Full of Money)

#47

There are plenty of brick & mortar stores at the $95 price point in my area. Warby Parker won my business because they had many more styles, better-looking glasses (IMO), and a really strong guarantee (most other stores had a no refunds policy). I had never heard of Zenni Optical until reading this HN thread, which goes to show you how successful WP's marketing is.

They did mention that glasses in physical shops come in two varieties: cheap and boring, or stylish and expensive. And I, too, am surprised at the lack of marketing done by Zenni; I swear by them now, since I always order the most minimalistic glasses possible - just a nickel's worth of metal to attach lenses to my face.

Assuming that they have similar manufacturing costs, WP has tons of money for marketing while Zenni probably has almost none.

Re: Warby Parker (or, Finding Broken Systems That Are Full of Money)

#48
Interesting all of the people who keep saying they've heard of WP but not Zenni. I'm actually the opposite. I've gotten several pairs from Zenni for < $10 and have always been very happy with them. This is the first time I've heard of WP and for me the price is too high for me to consider that disruptive.

Re: Warby Parker (or, Finding Broken Systems That Are Full of Money)

#49
post #40

Earlier quoted context omitted.

> A lot of this article rings completely false. Such as?

At an optical store, designer frames with nice lenses will run you over $500 a pair. This is false. Designer frames (Gucci, Nike, Kate Spade, Prodesign) retail around $120-$240. (I think? I'm going from memory here...) Lens pricing varies based on your prescription and options (transitions, AR, scratch coat, etc). Single vision wearers can easily get designer glasses w/ integrated anti-reflective for under $300 retai…

[deleted]

Re: Warby Parker (or, Finding Broken Systems That Are Full of Money)

#50

Huh that's funny. I just ordered 5 pairs from them to try on, they came yesterday. ( http://imgur.com/a/ZRTKi if you're interested in offering an opinion) I'm really impressed with the build of them. They feel a lot better than my zenni optical pair (which were only 30 dollars, not 95). Hopefully the lens quality is better too (mostly anti-glare I'm concerned about), but I'll have to wait and see. Also, if you missed…

My assumption is the optics are essentially the same in the Zenni ones, so most of that price difference is going into better frames (and advertising and such). So that makes sense that it feels better.
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