On the other hand, as long as its actually advancing the Pareto frontier of capability, re-using the same name means everyone gets an upgrade with no switching costs.
Though, all said, Claude still seems to be somewhat of an insider secret. "ChatGPT" has something like 20x the Google traffic of "Claude" or "Anthropic".
https://trends.google.com/trends/explore?date=now%201-d&geo=...