So basically we're reinventing the JVM and it's ecosystem?
Yeah, by folks that most likely used to bash Application Servers from early 2000's. Not only JVM, also CLR, BEAM, P-Code, M-Code, and every other bytecode format since UNCOL came to be in 1958, but lets not forget about the coolness of selling WASM instead.
The other point is that WASM is way more open than any of the mentioned predecessors were. They were mostly proprietary crap by vendors who didn't give a shit (flash: security, Microsoft: other platforms) so inevitably someone else would throw their weight around (Apple) to kill them, and with good reason. WASM is part of the browser, so as a vendor you're actually in control regarding security and other things, and are not at the mercy of some lazy entity who doesn't give a damn because they think their product is irreplaceable.