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Two in three shoppers won't buy products in locked display cases

retailbrew.com

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Re: Two in three shoppers won't buy products in locked display cases

#41
post #6

> “A year ago, America’s stores declared a shoplifting epidemic,” stated the CNN article. “This year, retailers are telling a very different story—or no story at all. It’s as if the shoplifting crisis suddenly vanished.” Or maybe because they closed down a lot of stores which were the worst and then on the borderline stores, they put up all the locked cabinets. Maybe now the rates of shrink have been reduced. There's…

Exactly. Come to many parts of SF, Santa Monica and Venice and you'll see half the Target behind glass. Several pharmacies in Downtown LA got closed due to theft in the last few years, see 5th and Broadway.

People who don't live in those areas can pretend nothing is happening, but your lying eyes as a local tell a different story.

Re: Two in three shoppers won't buy products in locked display cases

#42

Talk about a downward spiral of terrible decisions. Cut staff and add checkout machines to save money. Customers start stealing (legit or not) so they lock down items behind glass, but have no staff to help customers so they see less sales! Wild. I hope the shareholders who accepted these changes feel pain.

In civilized, high-trust societies self-checkout works well and is very convenient. Of course if you refuse to prosecute crime you will have everything locked.

[dead]

Re: Two in three shoppers won't buy products in locked display cases

#43

> “If I encounter a locked case, I’m not going to start looking for a store clerk going up and down every aisle or pressing the button and waiting for someone to come over,” Dworsky told Retail Brew. “But the fact that it was over 50% of people that felt the way I did? I was really surprised.” You're surprised that bad customer service leads people away from the business providing it? This was a 101 problem. If you l…

If there wasn't any shoplifting, would they still put things in cabinets? No? So how is this action not related to shoplifting? Like, how does putting it in a locked cabinet reduce their customer service needs? Doesn't this increase their customer service needs, as now they need more people to constantly help unlock cabinets and escort people around the store? Wouldn't they just prefer to have a store with no employe…

> If there wasn't any shoplifting, would they still put things in cabinets?

If your insurance company tells you to do something in order to retain your nice rates, (or your policy) you do that thing. So, yeah, there totally can be a disconnect between the situation on the ground and what the suits think is going on.

Also, you might not be aware of how out of touch C-level employees can be with what's actually going on inside the company they theoretically oversee. Anyone who has worked at a BigCo for more than a handful of years should be quite familiar with the sight of incredibly stupid CRASH-priority projects hurled down from the C-suite. If you're a line worker, it doesn't matter how stupid it is; you don't sign the paychecks, so you shut the hell up and do it.

Re: Two in three shoppers won't buy products in locked display cases

#44

Earlier quoted context omitted.

If there wasn't any shoplifting, would they still put things in cabinets? No? So how is this action not related to shoplifting? Like, how does putting it in a locked cabinet reduce their customer service needs? Doesn't this increase their customer service needs, as now they need more people to constantly help unlock cabinets and escort people around the store? Wouldn't they just prefer to have a store with no employe…

> If there wasn't any shoplifting, would they still put things in cabinets? The article points this out. The problem was likely overblown in the first place or it has magically disappeared without any effort. So, "organized shoplifting" almost certainly _wasn't_ the real reason they did this. > No? Obviously, yes, because it looks very much like that's what they did. > Doesn't this increase their customer service nee…

> It's about removing competition, particularly from smaller stores

How does putting things in locked cabinets remove competition? How do big companies reducing locations make things worse for the smaller, more local stores? You're still not making any sense to me on this point.

We want to eliminate the competition! I know, we'll make our customer experience worse, that'll definitely force those smaller stores to be less competitive! We'll close many of our stores to leave market voids where other stores can come in...that'll show those smaller stores that are now suddenly far more convenient!

And you still haven't actually answered my original question. If shoplifting just didn't happen, would they still put things in these cases?

Re: Two in three shoppers won't buy products in locked display cases

#45
My local big-box home store had measurement devices (e.g. laser range finder; fancy tape measures) in a locked glass-fronted case. But the gap between the shelf above and the top of the glass was wide enough for me to fish around in there and get the one I wanted.

Which I proceeded to checkout to buy, without incident.

I wonder if they later had some inventory issue. No I guess I don't wonder; that's all on them.

Re: Two in three shoppers won't buy products in locked display cases

#46

> For 55% of respondents, it’s a lost sale, because when a product is locked up, they try to buy it elsewhere. It's wild to me that someone would rather go back to their car, drive somewhere else, HOPE it's not locked up there also, and THEN finally purchase the item at the new store instead of just waiting for someone to come unlock it at the current store you're at. I've personally never had to wait more than a few…

I think it’s true for two reasons:

1. We generally go into multiple stores anyways. If there isn’t someone around, I won’t bother waiting around. Those razors at Walgreens are genearlly available at the Costco I goto once per week.

2. I generally will just order something online if there is any amount of friction. Amazon Prime and Target Circle 360 are easy.

I didn’t upgrade my iPhone this year, because they canceled the Apple Leather case and getting a Leather case was a huge pain last year when I upgraded and I don’t want to bother this year while case manufacturers work out their camera button. I bet Apple executives would be shocked how just introducing a tiny bit of friction stops people from spending $1,500 to upgrade their device.

Re: Two in three shoppers won't buy products in locked display cases

#47

I was in a CVS where they had all the Tylenol/Advil behind a locked glass display, and all the CVS headache relief on the shelf. I mentioned to an employee that this seemed unfair/illegal, and they responded that "people only steal the brand name Advil, so that's what we lock up". Seems unlikely to me. Anyone else see something like this at CVS?

This makes perfect sense: Advil might have resale value, CVS brand certainly doesn't.

Tide also has brand currency and is stolen a lot.

Re: Two in three shoppers won't buy products in locked display cases

#48
Also in the 'solution to shop-lifting makes me shop elsewhere', there are two locally-owned independent hardware stores in walking distance from my home.

One has a 'buzz to enter' vestibule with two doors whose locks are controlled by the cashier. You ring the exterior bell, the cashier buzzes you through the first door, and only after it closes will they buzz open the second door -- so you're trapped. The same is true on the exit. No one can run out of the store with an expensive power tool they didn't pay for. But even though I'm not stealing anything but I find the whole experience so deeply unpleasant that I've stopped going there at all.

The second independent hardware store now has multiple security people at the front, and a mandatory bag-check policy. Except the bag check line is the customer service line, and I've literally waited 30 minutes total to drop off and then pick up my bag, stuck behind people with elaborate customer service requests. They have a bunch of staff on the floor, but they often don't actually know where stuff is, whether they carry X, etc. It becomes impossible to make a quick purchase of a single item.

So more and more, I'm apt to buy whatever it was online. I don't want the extra amazon packaging. I tried going literally out of my way to buy at the local independent business. But they made it such a crap waste-of-time experience.

Re: Two in three shoppers won't buy products in locked display cases

#49

Earlier quoted context omitted.

If there wasn't any shoplifting, would they still put things in cabinets? No? So how is this action not related to shoplifting? Like, how does putting it in a locked cabinet reduce their customer service needs? Doesn't this increase their customer service needs, as now they need more people to constantly help unlock cabinets and escort people around the store? Wouldn't they just prefer to have a store with no employe…

> If there wasn't any shoplifting, would they still put things in cabinets? The article points this out. The problem was likely overblown in the first place or it has magically disappeared without any effort. So, "organized shoplifting" almost certainly _wasn't_ the real reason they did this. > No? Obviously, yes, because it looks very much like that's what they did. > Doesn't this increase their customer service nee…

You’re premise doesn’t make sense. When Walgreens left the local retailers should have had no problem picking up the business.

But the issue is they can’t because they are also subject to shoplifting problems, shocker.

The premise of “this business drove itself into the ground to force itself to eventually have to close” is risible. Why wouldn’t they just close the business and skip all of the loss in between of going to locked down mode?

Re: Two in three shoppers won't buy products in locked display cases

#50

It’s near impossible to buy those things. I live in a region of the world where condoms are locked up at the local mega chemist. Absolutely no embarrassment here on buying them of course. It’s just that pressing the button does nothing. None of the minimum wage staff give a fuck (can’t blame them). You’ll just be standing there waiting in an almost empty store. The sole clerk at the counter can’t really leave their p…

I think this gets to the real reason of why people say they won't buy from the locked cabinets.

As someone whose job was to carry that key in an office supply store, I can say that it's awful. We have other things to do, and even if you're acknowledged, you have no idea when that clerk will get to you. (And the clerk doesn't know either.)

Aside: I once had a customer snap their fingers at me while I was walking another customer to a product because they wanted in the case. I looked at them, but was so thrown off that I didn't nod or anything, and just kept helping that customer. By the time I got to the case, they were gone. Later, I found I had a complaint issued against me for ignoring them, which I hadn't actually done. It just wasn't their turn yet. Management tried to turn it into a big thing in a meeting with the entire store, singling me out (not the first time). Someone else stood up for the situation and said they wouldn't help someone that snapped their fingers... Management started to rebut, but then a guy from furniture said, "Yeah! And I won't help people that whistle at me like a dog, either!" and management quickly changed the topic. Ah, such fun memories.

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