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Why Your Links Should Never Say “Click Here”

uxmovement.com

41–50 of 93 posts

Re: Why Your Links Should Never Say “Click Here”

#41
post #4

I've tried to abide by this rule for most of the 17 years I've done web development. There is, however, an exception to this rule: My mom. My mom (and my dad) belong to the group that - even after a decade of daily computer use - frequently fail to recognize distinct interface elements. They seem to have no general concept of the look / purpose of a link, a window, a modal box etc. Colors and chrome are meaningless t…

Sounds like a good AB test to run.

Re: Why Your Links Should Never Say “Click Here”

#42

I've been a firm "eye-roller" at this idea for a long time. My boss often uses terms like "call to action" and has me change text because he feels it might "confuse" people. I do it, don't get me wrong, but I give an extra strong roll with my eyes as I'm doing it. I get that there really are dumb people out there, but if "submit" confuses you when you are "submitting an application" (of which the button is "submit yo…

Your statement 'there are some really dumb people out there' could also be phrased as 'there are some really smart people out there who have better things to do than surf the Web all day' and just want to get to the information they are looking for without having to decipher an interface.

Re: Why Your Links Should Never Say “Click Here”

#43
post #4

I've tried to abide by this rule for most of the 17 years I've done web development. There is, however, an exception to this rule: My mom. My mom (and my dad) belong to the group that - even after a decade of daily computer use - frequently fail to recognize distinct interface elements. They seem to have no general concept of the look / purpose of a link, a window, a modal box etc. Colors and chrome are meaningless t…

I came here just to say this. UI is a learned behavior and if you're a beginner any explicit sign or help indicating what to do next is very much welcomed.

... and if you're a beginner any explicit sign or help indicating what to do next is very much welcomed.

What's interesting is the the OP's parents have been using computers for a decade. They're not beginners per se, but they seem (I'm guessing) to have internalized some UI artifacts from the Web of 10 years ago.

If this is the case then the problem is not helping people who are beginners, but helping people who have possibly stopped reconsidering the UI they are actually seeing and who instead are locked into habits they built up earlier.

Re: Why Your Links Should Never Say “Click Here”

#44
post #42

I've been a firm "eye-roller" at this idea for a long time. My boss often uses terms like "call to action" and has me change text because he feels it might "confuse" people. I do it, don't get me wrong, but I give an extra strong roll with my eyes as I'm doing it. I get that there really are dumb people out there, but if "submit" confuses you when you are "submitting an application" (of which the button is "submit yo…

Your statement 'there are some really dumb people out there' could also be phrased as 'there are some really smart people out there who have better things to do than surf the Web all day' and just want to get to the information they are looking for without having to decipher an interface.

When you have to "decipher" the difference between "submit" and "submit your application", smart is not a valid descriptor.

edit: I guess I should state that I'm describing the submit button on an actual form, with the title "application" or some such and that the user is entering in data (a lot in this case) and that "submit" is pretty much industry standard for forms

Re: Why Your Links Should Never Say “Click Here”

#45

Earlier quoted context omitted.

I'm not convinced -- I find the Vista dialogs really confusing for that reason. First, I read the question, "Do you want to save this file?" Then I naturally expect "Yes", "No", "Cancel" -- effortless to understand. If I see "Save this file", "Don't save this file", "Return to application", it takes a lot longer, because I have to parse each button, which is redundant and annoying since I' already parsed the question…

There shouldn't be a question if it's only going to repeat what your dialog options say -- you don't ask "do you want to save?", you just put up "save file", "exit without saving", or "return to program" without any question at all. Also, yes/no/cancel are only "effortless" to understand if you read the question first (not everyone does that) and if the question is simple. An example of doing it wrong: my classroom h…

Similar issue: dialog boxes which ask a question using words like cancel, continue, yes, no, or okay, when the question is followed by buttons using similar or identical words, but whose meanings are the opposite of the question.

Example from a commercial site:

    Are you sure you want to cancel the changes you made?

    [ ] OK   [ ] Cancel
To clarify, 'OK' is "cancel the changes" whereas 'cancel' is "cancel the cancel" :-(

If the dialog question were worded as:

    Do you want to apply the changes you made?

    [ ] OK   [ ] Cancel
with the appropriate logic reversal, it would have been clear.

I view sites with issues like this as I would a corporate office with damaged or out-dated signage - a hint that the products or services offered inside are unlikely to be any better in quality.

Re: Why Your Links Should Never Say “Click Here”

#46
post #4

I've tried to abide by this rule for most of the 17 years I've done web development. There is, however, an exception to this rule: My mom. My mom (and my dad) belong to the group that - even after a decade of daily computer use - frequently fail to recognize distinct interface elements. They seem to have no general concept of the look / purpose of a link, a window, a modal box etc. Colors and chrome are meaningless t…

I wonder how your parents would fare if you were to give them a tablet? "Click here? how do I plug the mouse in?"

Re: Why Your Links Should Never Say “Click Here”

#47

This is a fantastic article, and the first time I've ever come across anything addressing these issues. The only thing I don't entirely agree with is: 1) Wrong: "first Falling Bear gets run over " 2) Right: "first Falling Bear gets run over" I think they're just different. In the first case, I expect a link to to a photo of Falling Bear as he's getting run over. In the second case, I expect a link to a page on Fallin…

I'd tag the whole phrase. It's not "Falling Bear" and it's not "gets run over", it's "Falling bear gets run over". That creates a rather large link, but, hey! Fitt's Law and SEO!

Re: Why Your Links Should Never Say “Click Here”

#49
Fantastic article. That sure, I'm not sure linking purely to nouns is any better than linking purely to verbs. If you're going to make the argument about lack of information, the lone nouns are almost worse, as they don't say what is happening, especially for something like a video. I'd say link both the noun and the verb.

Re: Why Your Links Should Never Say “Click Here”

#50
Old people don't understand you can click on things, if it's a brick and mortar business that caters to all age groups there must be every indication that a clickable element is clickable. Easiest way is to tell it like it is, or draw some sort of mouse pointer on it.
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