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Facebook have been using face.com for face detection and recognition for a while. I guess they were happy enough with the results that they wanted control of the technology (and/or to stop others from using it)
Could it be that the license to process the volume facebook has in mind is near or higher than the price of the company? I don't know the price model for the face API but it's not unreasonable to consider a tipping point.
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wait why?
Perhaps due to the fact that automatic face detection is an invasion of privacy.
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Perhaps due to the fact that automatic face detection is an invasion of privacy.
The fundamental problem is that a camera is a privacy removing tool. If someone takes your photo, now they are in charge of your privacy.
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Monumental or invasive? I personally fear for the latter.
Given the reactions to Facebook's past privacy debacles I would be surprised if they didn't allow people to opt out.
I know that this is mostly about facebook users, but seeing how much facebook spam I get trying to incite me to join in, I could totally see them go this route - Encourage people to tag friends who aren't on facebook and thus give those friends no other choice but to claim their identity.
This marks the beginning of a new era of facial recognition in social media, which is essentially a labour saving innovation so that you won't have to spend all that time tagging your facebook photos. Instead, you'll spend all that time untagging them.
It must have been in the 10's of thousands of dollars. How that can be a good use of startup resources is a complete mystery to me...