Earlier quoted context omitted.
As far as I can tell, organic is mostly a mechanism to price discriminate produce and animal products. If you label one organic, then some people will be willing to pay more for it.
That might be more true of other certifications like Fair Trade. Whether you agree with the mission of organic agriculture or not, getting certified for it does come with a lot of expensive extra rules.
For all I know, the nicer looking produce gets slapped with an organic label and the less nice doesn’t, creating a visual illusion at the store. This is all ignoring the fact that there is no conclusive proof of “organic” being nutritionally superior.
People like the story of being “in the know” or “beating the system”, hence the utility of these labels. Another one I like is “A2 milk”.