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Google confirms the leaked Search documents are real

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Re: Google confirms the leaked Search documents are real

#41
post #27

The main takeaway is that Google has been lying and gaslighting about their ranking factors. The main lies that were uncovered is that they are indeed using clicks, and chrome browser data for ranking purposes. Summary of their lies here: https://www.reddit.com/r/SEO/comments/1d2gllz/google_caught_...

https://old.reddit.com/r/SEO/comments/1d2gllz/google_caught_...

Re: Google confirms the leaked Search documents are real

#42
post #7

I was afraid of this. Now, it's a matter of time before Google search will get even worse as SEO hustlers push more of their useless crap to the top now that internal algorithm data has been published. Guess I should look into that Kagi thing people keep mentioning.

The leak essentially confirmed what SEO experts already suspected (knew) but Google denied. SEOs have spent 2+ decades observing Google search behavior and honestly I wasn't even a little bit surprised their observations were proven correct. At this point, the "garbage" on Google isn't SEO optimized organic results, it's the ads.

Re: Google confirms the leaked Search documents are real

#44
post #33
post #7

I was afraid of this. Now, it's a matter of time before Google search will get even worse as SEO hustlers push more of their useless crap to the top now that internal algorithm data has been published. Guess I should look into that Kagi thing people keep mentioning.

What could be worse than recipe pages that are 20 pages worth of text with the recipe hiding somewhere among the text?

For me the recipe sites are pretty usable (with adblock), there is generally a "jump to recipe" button to skip past the text. And sometimes I even read the text, if it is a good recipe the text often has useful information like substitutions and preparation techniques. Certainly a "just the recipe" website format would be worse SEO-wise, but I am not so sure it would be more useful.

Re: Google confirms the leaked Search documents are real

#45
post #33
post #7

I was afraid of this. Now, it's a matter of time before Google search will get even worse as SEO hustlers push more of their useless crap to the top now that internal algorithm data has been published. Guess I should look into that Kagi thing people keep mentioning.

What could be worse than recipe pages that are 20 pages worth of text with the recipe hiding somewhere among the text?

Almost all of them now have a "jump to recipe" link at the top of the page.

Re: Google confirms the leaked Search documents are real

#46
post #5
post #4

Google should change their algorithm to rank websites randomly; they all show up in search results with equal probability, so long as they exceed a certain threshold of relevance for the user's keywords (the threshold could vary for different keywords but would be made public and there could be instructions on how to meet the threshold requirements so it doesn't have to be a secret and anyone should be able to get th…

You would game it by creating more websites.

Other others have stated below this does in fact become a cat-versus-mouse Sybil attack scenario where the barrier to entry isn't high enough to stop a bad actor from creating many websites. Like online identity and reputation has to be tied to more than just an email address.

Re: Google confirms the leaked Search documents are real

#47
post #36
post #34

In not too many years, the average user will be prompting to get their needs met, rather than searching a flawed search system, wading through pages of sponsored and SEO-gamified links, opening up multiple tabs to try to dig out the details from sites hustling whatever they hustle, and then trying to read to get their needs met. Google sees the writing on the wall, which is going towards a prompt-based direct ask sys…

I don't know. There were recently some documents released on how OpenAI was soliciting companies to integrate their product recommendations more deeply into the training data. This is obvious a huge way to monetize chatgpt-like products. Rather than SEO optimized sites gathering the ad revenue with click bait and gamification, OpenAI will collect the revenue themselves. At the end of this enshittification, users will…

I'd argue that sales is entirely a game of ignoring the elephant in the room and selling someone on something they don't already think they need.

Its not really sales if I go into a shoe store and say I want a pair of Air Jordan 4s in size 11, that's just customer service.

Re: Google confirms the leaked Search documents are real

#49
post #27

The main takeaway is that Google has been lying and gaslighting about their ranking factors. The main lies that were uncovered is that they are indeed using clicks, and chrome browser data for ranking purposes. Summary of their lies here: https://www.reddit.com/r/SEO/comments/1d2gllz/google_caught_...

I don't understand why anyone would trust those lies though. For a very long time Google has been a data and advertising business with a monopolistic hold on browsers, search, analytics, and advertising. Of course they use those together to make more money.

Re: Google confirms the leaked Search documents are real

#50
post #26

Earlier quoted context omitted.

The main takeaway for me is that Google is caught lying. Many things were already assumed but Google used to deny them. - They claimed that clicks were not a ranking factor, it turns out it is. - Also turns out that they are using Chrome data for ranking purposes (Not good for the ongoing lawsuit) - There is also a field called something like "is small personal site" and it presumed that those sites are penalized. Yo…

didn’t they just leak the schema? we know they may be tracking that information but we don’t know how it affects the model

Would they track the data if they haven't been using it, or didn't expect to use it in the future?
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