How significant is the demand for advanced infotainment systems like CarPlay 2 among consumers? Are there market studies or consumer surveys indicating that buyers would prioritize "CarPlay 2" capabilities when purchasing new vehicles?
Apple's risky bet on CarPlay
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Re: Apple's risky bet on CarPlay
#42CarPlay mostly works, and although it has issues it's definitely user-focused. CarPlay doesn't prevent car makers from tracking vehicle activity. In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars…
>Control over what, exactly? Planned obsolesence. Without proper CarPlay/AA integration, car manufacturers get to decide when those whiz-bang infotainment features stop working. You'd have to replace the whole car to get those features back instead of just buying a new phone.
Without constant updates, software that is part a a larger ecosystem will eventually breakdown.
Re: Apple's risky bet on CarPlay
#43Re: Apple's risky bet on CarPlay
#44There's an interesting gap when discussing carplay/aa. Cars from the 90s up until about 2013 can be easily fitted with a $500 head unit upgrade, and support carplay quite well. With the right tools, it can be done in about two hours right in your driveway. Cars from 2018 and up pretty universally support carplay, and it's generally quite well integrated into the car's infotainment system. But, between 2013 and 2017,…
Re: Apple's risky bet on CarPlay
#45I used to be fascinated with Apple but I no longer want anything to do with them. I could care less if my car has Apple or android auto at this point. I would rip it out immediately if it had one. Any always on connectivity would be removed. Car manufacturers are increasingly selling off your private data and leveraging all of these technology upgrades you paid for to do it. As soon as the car is connected to the int…
Re: Apple's risky bet on CarPlay
#46If you're in the market for a new-to-you car, then I recommend looking at the model years where they switch from wired car-play to wireless car-play and buying the previous model-year. Typically this difference of one model-year can add thousands to the cost of the vehicle, especially because wireless car-play is so coveted. The experience of wireless is fantastic, but is it worth several thousand dollars? Maybe, but…
This problem didn't exist at all before going wireless.
Re: Apple's risky bet on CarPlay
#47I used to be fascinated with Apple but I no longer want anything to do with them. I could care less if my car has Apple or android auto at this point. I would rip it out immediately if it had one. Any always on connectivity would be removed. Car manufacturers are increasingly selling off your private data and leveraging all of these technology upgrades you paid for to do it. As soon as the car is connected to the int…
Re: Apple's risky bet on CarPlay
#48Something that stuck out to me in the article: > There used to be a big difference in driving characteristics and technology between premium and budget brands. Compared to a Volkswagen, a BMW used to have a more powerful engine, better handling, and comfort features like seat-heating and cruise control. However, a Volkswagen Golf now has similar tech as a BMW and with the transition to EVs, drivetrains and handling w…
I think it is just global manufacturing. Plus a little bit of feature parity. It seems maybe tesla is the one fighting it. I think the original model S used steering wheel stalks from mercedes? Now they do so many things themselves (or don't do in case of stalks), to the point of making their own chips for the machine learning stuff.
Re: "global manufacturing" - yeah, but there's also a choice being made there. I own an older BMW, and there's been a very clear shift away from what was once a differentiated product to a kind of blah middle-object, which is almost certainly in pursuit of a larger market share, but again, that's a choice. I could tell you what the value prop of a BMW made between 1975 and 2005 was, I can't really tell you what it is now, and that's a choice it seems like a lot of manufacturers are making.
Re: Apple's risky bet on CarPlay
#49CarPlay mostly works, and although it has issues it's definitely user-focused. CarPlay doesn't prevent car makers from tracking vehicle activity. In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars…
Every time I rent a car it's a HELLSCAPE of figuring out whatever crappy UI this brand of car created for that year ... until I get my phone hooked up. Man I just want to get to my hotel not futz with some garbage UI in the garage forever.
Re: Apple's risky bet on CarPlay
#50> A lot of the concerns around branding focus on the instrument cluster as it's one of the most recognizable parts of an interior. If you look at the CarPlay concept for Porsche and remove the steering wheel, there is no way you can tell it's a Porsche. I'm sure many brands took notice of this... With many traditional differentiators being democratized, design is a good way to stand out. This is a really good case st…