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Roku files patent to inject ads via HDMI

patents.google.com

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Re: Roku files patent to inject ads via HDMI

#41

Post by omoikane »

chris_wot wrote: post #9

If it means that nobody else can implement this without costing a huge amount of money in licensing, this is a net positive.

I had a similar thought, I would assume the patent is meant to be used defensively to discourage something downstream of Roku from injecting ads.

If Roku wants to display ads, they can already do so if the content originated from their system. If Roku is displaying content originated from an external system, that external system can display their own ads to defeat the detection of pause events. (DirecTV already does this).

Re: Roku files patent to inject ads via HDMI

#42

Post by lenerdenator »

SlightlyLeftPad wrote: post #33
lenerdenator wrote: post #19

"Transfer more value! Transfer more value! Transfer more value!", the shareholders chanted, as the virgin shrieked on her descent into the throat of an active volcano. "It is done!", responded the CEO, eyes hidden behind the ceremonial quarterly meeting headdress, shielding them from the immense heat of the lava.

I, for one, would read the rest of this story.

For the rest of the tale, I recommend you follow the stock symbol "ORCL" on the NYSE.

Rather curious that Mr. Ellison owns an island in a volcanic archipelago, isn't it?

Re: Roku files patent to inject ads via HDMI

#43

Post by samatman »

rylittle wrote: post #34
SenpaiSilver wrote: post #14

Earlier quoted context omitted.

I still hate that turning off one of my monitors moves the windows to the other still on monitor...

anyone know if theres a way to fix this?

I'd start with the question: where do you want them to go? Windowing systems generally don't have a 'limbo' where windows can live without being displayable, and that probably isn't what you want, either.

Do you want them all to auto-minimize? You can probably get that. But it starts with answering the question.

Re: Roku files patent to inject ads via HDMI

#45

Post by add-sub-mul-div »

thih9 wrote: post #26

Why are forced ads still a thing? When given choice, people escape them - via netflix or adblock. The same people spend their free time watching youtube reviews, chatting on gear forums, or recommending each other deals on social media; it looks like people genuinely want to learn about good and fairly priced products. I sincerely hope we’ll find a better way of reaching an audience than forced ads.

Ironically the fully skippable commercials on cable TV with a DVR are the best deal we can get anymore, anything in the streaming world can take control of the video stream away from you.

Re: Roku files patent to inject ads via HDMI

#46

Post by kevin_thibedeau »

rylittle wrote: post #34
SenpaiSilver wrote: post #14

Earlier quoted context omitted.

I still hate that turning off one of my monitors moves the windows to the other still on monitor...

anyone know if theres a way to fix this?

Dual monitor KVM with EDID emulation. Cheap with HDMI. Still pricey for the few DP switches out there that support it.

Re: Roku files patent to inject ads via HDMI

#47

Post by forrestthewoods »

I refuse to connect my TV to WiFi. I used to use a Roku for all my streaming needs. But I switched to an AppleTV because the Roku apps started to suck and they got into selling data.

It’s a dang shame that AppleTV is the only streaming box that doesn’t track what I watch to sell. But that seems to be the world we live in. Aside from being expensive it’s a great product and I definitely recommend it.

Re: Roku files patent to inject ads via HDMI

#48

Post by ForHackernews »

SenpaiSilver wrote: post #14
codetrotter wrote: post #11

Earlier quoted context omitted.

Thankfully we are not completely stuck with HDMI USB-C connectors using the DisplayPort protocol is the best of all worlds https://www.displayport.org/displayport-over-usb-c/

I still hate that turning off one of my monitors moves the windows to the other still on monitor...

...that seems like a really good and intuitive feature. What would expect it to do instead? Close the window? Keep it on some invisible virtual desktop? (how large is the mysterious off-screen area in which windows can be lost?)
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