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The replies to the tweet that say some variation of ‘no marketing strategies work on me’ crack me up. If you think you’re too clever, it suggests to me that you could stand to be more introspective.
The replies to the tweet that say some variation of ‘no marketing strategies work on me’ crack me up. If you think you’re too clever, it suggests to me that you could stand to be more introspective.
100%. If you've ever found yourself buying something (a rather likely event, in most lifetimes) the goods most likely didn't just magically end up in your cart (virtual or real) and you made the purchase. Somehow you ended up looking at that product in particular, and made the decision to buy it. You may not think about all the steps that occurred along the way as marketing, but they are. Whether that be how the resu…
I wish marketers realized that as a developer, and a senior one at that, I have no say in what software my company pays for. I have a daily flood of messages from salespeople on email, linkedin, even text and calls asking me to "try out for your team", and I get frustrated trying to explain that no, that's now how things work at corporations beyond a certain size. A simple software license or subscription that will m…
So I'd really rather most didn't come to that realization. And, well, we as developers do have some influence.
show me the thing
Many products with a lot of config options open up with a totally blank slate. Just to see what it might feel like you have to go away from their system to go google for examples which may or may not be current best practice.
Earlier quoted context omitted.
Lots of reasons to still talk to you. - it costs them nothing to 'reach out' - your company might not be so bureaucratic - you might be willing to set up shadow IT (run software without permission) - you might move to another company that is more permissive - they might be able to roll up developer interest into an enterprise-level sales pitch
Reaching out isn't necessarily zero cost. There are several software vendors I have blacklisted in my mind because they incessantly send me emails.
Some trends in the responses for developers self reporting what influences their buying decisions: - Trusted peers using a product - Being able to test the product for free - DevRel with genuine developer chops and mindset - Good documentation - Guides and tutorials - No marketing fluff Also a lot of developers report that they think marketing doesn't affect their behaviour
Add to this: transparent pricing. Most developers I know are highly allergic to "Call for a quote!" For enterprise pricing, this can be unavoidable, but a ballpark is nice. Or say you can offer steep discounts in the right situation, and have me call to discuss.