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Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

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Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#42

Post by iamacyborg »

nehagetschoice wrote: post #16
i_am_a_squirrel wrote: post #13

Earlier quoted context omitted.

So it would detect you for example as some sort of millennial, and use the punctuation that was passed down to you as correct and a signal of competency

Yes, we think of this as a decision tree, where initially, copies may look different by say, user demographics and location. As we learn more about what's working well for different dimensions of users (eg: topical interests, traffic source, platform type), the decision tree grows, and every single element in the anatomy of copies is optimized based on past learnings. In an ideal world, every user truly sees a unique…

How do you do that in a meaningful statistically significant way?

Not a gotcha, just genuinely curious.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#43

Post by nprateem »

bawejakunal wrote: post #14
i_am_a_squirrel wrote: post #10

Cool! What if there isn't one optimal copy though. Would this ever be tailored to an individual user (or group that a user is in) based off of information you know about the user? So some sort of tracking knows that your opti-cop worked well on me for some other site you service, so then it tries a similar style for another site (who uses your service)?

Yes this can be tailored for individual users (or groups). To go more in-depth, we'll be using contextual bandits + more novel ways to optimize the best performing copy for user segments, that works on top of the anonymized knowledge about the user.

Can you explain more about this please. What are contextual bandits?

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#45

Post by social_quotient »

nprateem wrote: post #43
bawejakunal wrote: post #14

Earlier quoted context omitted.

Yes this can be tailored for individual users (or groups). To go more in-depth, we'll be using contextual bandits + more novel ways to optimize the best performing copy for user segments, that works on top of the anonymized knowledge about the user.

Can you explain more about this please. What are contextual bandits?

Contextual bandits are algorithms that decide which action to take (like displaying ads or recommending products) based on the current situation (context) to maximize rewards (clicks, sales). They learn over time what works best in each context, balancing new trials with proven options.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#47

Post by edmundsauto »

nehagetschoice wrote: post #34
edmundsauto wrote: post #24

Have you thought about a specialized product to automate A/B tests for form submission? Not just copy, but also layout and which fields you collect. Direct response marketers and leadgen services could really use this.

Interesting. One of our customers just requested this today, where they want to test form fields. Are you imagining higher form submission conversions by optimizing the number, type, and layout of the fields?

Yes ideally closing the loop on the value of those conversions as well

The pitch would be “automatic ab testing for your form submissions”. I talked to a few local lead gen companies years back and they thought it was a neat idea, I just never got around to building it.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#48

Post by zilian »

edmundsauto wrote: post #47
nehagetschoice wrote: post #34

Earlier quoted context omitted.

Interesting. One of our customers just requested this today, where they want to test form fields. Are you imagining higher form submission conversions by optimizing the number, type, and layout of the fields?

Yes ideally closing the loop on the value of those conversions as well The pitch would be “automatic ab testing for your form submissions”. I talked to a few local lead gen companies years back and they thought it was a neat idea, I just never got around to building it.

A quick google search gives me several tools for this : Formstack, Omnisend, Zuko Form Analytics...

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#49

Post by rmbyrro »

mattw2121 wrote: post #19
nehagetschoice wrote: post #8

Earlier quoted context omitted.

The idea transpired from some of the early tools at Twitter. The actual product has nothing in it that would be considered Twitter's IP afaik. A couple of other companies we spoke to use similar techniques to optimize copy testing. Good call out on the language though - we could have worded it better!

"Good call out on the language though - we could have worded it better!" A little ironic that this company is all about wording it better :).

The fact that they recognize when it can be better is a positive sign that they will keep getting better.

Now, if they took a defensive position, trying to justify their non-ideal wording, that would be ironic.

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