Earlier quoted context omitted.
They prefer it because it fits the data best. The biggest piece of evidence for DM is the BAO patterns in the CMB. Forget all the other numerous mountains of evidence, that is the biggest one. MOND has no good explanation for this without introducing something that's effectively DM.
DM can't explain renzo's rule, or the tully-fisher relationship, or why the milky way has a keplerian return (efe from the magellanic clouds), or why elliptical and lenticular galaxies don't seem to have dark matter. All these are explainable by MOND. MOND also predicted early galaxies, and a group seeking to disprove MOND by disproving EFE changed their mind because they found evidence of EFE. > it fits the data bes…
I know you are already aware, but that is literally the entire premise of MOND -- the M is for "MOdified Newtonian Dynamics".