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Google, I've had enough. How about a Compromise?

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Re: Google, I've had enough. How about a Compromise?

#42
post #12

I had no idea retargeting even was a thing, until one particular ad kept repeatedly showing up. When my grandmother died last year we looked up the website for a cremation service to find their phone number. Then for the next week or so I kept seeing banner ads for the same cremation service all over the web, on completely unrelated sites. I would expect to see a cremation service ad on an obituary page, maybe a loca…

When it started happening to me I was more or less indifferent other than to think: "why are they showing me an endless stream of ads for things I'm already a customer of?". I have more disposable income, so show me something new ferchrissakes.

Re: Google, I've had enough. How about a Compromise?

#43
post #12

I had no idea retargeting even was a thing, until one particular ad kept repeatedly showing up. When my grandmother died last year we looked up the website for a cremation service to find their phone number. Then for the next week or so I kept seeing banner ads for the same cremation service all over the web, on completely unrelated sites. I would expect to see a cremation service ad on an obituary page, maybe a loca…

When it started happening to me I was more or less indifferent other than to think: "why are they showing me an endless stream of ads for things I'm already a customer of?". I have more disposable income, so show me something new ferchrissakes.

Re: Google, I've had enough. How about a Compromise?

#44

I really, really don't buy the idea that I should feel bad for using adblock. The whole "ads can be a way to provide quality services, and adblock removes that revenue" is the marketer's equivalent to the {MP|RI}AA's "every pirate is a stolen sale". The whole thing with the Internet is about desintermediation, and marketing departments are nothing but middle-men between producers and consumers. Even worse that they a…

I agree with you that the MPAA claim is silly. But in this case, you're actually consuming the product - using their bandwidth, their servers, etc, all of which costs money - and denying them the revenue they use to support that service. The argument with the MPAA concept is that you're not denying them a sale, nor are you increasing their cost of doing business, but here you're you're doing the latter. Do you really…

If you just mentally ad-block, are you still denying them?

Re: Google, I've had enough. How about a Compromise?

#46

Earlier quoted context omitted.

"There is a third alternative: free product, adblock, no ads." By that logic, it's also possible to avoid high grocery bills by sticking some things in your pocket and not paying for them. Just because you can do something doesn't mean it's a scalable or ethical option. Google's core breakthrough in advertising was to close the loop and push advertisers towards ads that are relevant to customers, where they know exac…

If using adblock is unethical, so is torrenting TV shows; and I thought you agreed with me that the MPAA claim is bullshit. Google is better than the alternatives, sure. It doesn't mean that it is any good. The ads I get on my cell phone are still awful, to the point of discouraging me to use it more.

It's not contradictory to agree that the MPAA's "every pirate is a stolen sale" claim is bullshit, but still think that torrenting TV shows is unethical.

Some may believe that the ethical choice is just to not watch that TV show.

Re: Google, I've had enough. How about a Compromise?

#47

Now, let's be serious. If we all block ads, whic is really trivial to do, then the web would cease to be an important medium, the quality of content found through the web would drop sharply and our lives would lose the enrichment that online advertising brings. It would just be terrible. Don't block ads. A kitten is tortured everytime you do.

I understand this point and it is a good one. But do people really click on ads that much? I didn't even realise that they registered for people.

They must or it wouldn't be a profitable system. Strange.

Re: Google, I've had enough. How about a Compromise?

#48

Don't ever make the mistake of looking up medical conditions you see on a show like House. You will forever be plagued by ads trying to address your condition!

Hey, at least you get to pick your ads. :P Btw, a simple search for anything geeky gets me tons of dating ads. (i havent installed adblock on my Opera test-browser). Pics of smiling chicks may be preferred over ugly medical conditions.

Re: Google, I've had enough. How about a Compromise?

#49
post #12

I had no idea retargeting even was a thing, until one particular ad kept repeatedly showing up. When my grandmother died last year we looked up the website for a cremation service to find their phone number. Then for the next week or so I kept seeing banner ads for the same cremation service all over the web, on completely unrelated sites. I would expect to see a cremation service ad on an obituary page, maybe a loca…

What makes this worse is that you'll get the same ad used across the entire page. If one wasn't enough, why not have another in the middle of a paragraph, and at the top of the page, and down the sidebar, and at the bottom, and above the comments?

Why not show me several retargeted ads? If I don't click one, I'm not going to click one of the other dozen copies on the page, so why not put something else relevant there?

As it stands, viewing a retargeted advert on an ad-heavy page is like being mithered by an annoying child. "Buy this buy this buy this buy this!"

(Curiously I appear to have opted out, but I still get this retargeting stuff.)

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