As a paying customer, I agree that the only thing I care about from Kagi is search, but ...I think that there is a very non-trivial chance that in the near future, search almost entirely gets eaten by AI. It makes sense to me that a search company would be exploring AI and its interaction with search. While I hope this doesn't become the main focus (until and unless it has to be), the history of companies like Kodak…
My understanding was that it was about adding a "search with Kagi" thing to your site and triggering Kagi's indexer to index your site as a side effect.