Earlier quoted context omitted.
It is not publicly traded, value estimates are more like political statements now. To the owner, getting running cost down may have made twitter long term viable.
>getting running cost down may have made twitter long term viable. That may have worked, but Musk limited the reach of tweets by only allowing logged-in users to see the entire thread and comments. Not to mention insulting advertisers.
Before the change you could scroll down past the ads for the rest of the thread, now you only see the linked tweet and then ads.