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How Condé Nast bought and destroyed Pitchfork

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41–50 of 213 posts

Re: How Condé Nast bought and destroyed Pitchfork

#41

This is like blaming the stock market going up or down on the president. Conde Nast may have simply been the last one holding the "hot potato". In the face of social media platforms sucking the userbase away from blogs and traditional websites, can you really blame them? Does Chrome even have a way to follow RSS feeds, or do you need to install a shady plugin?

Exactly. We always tend to blame the purchaser, but why not the seller? If their business was good and they cared about the product, why sell? And if the business was bad, can't blame they buyer, either.

To your second question: ethics, it turns out, aren't as powerful as a mountain of cash to ski down like Scrooge McDuck.

Re: How Condé Nast bought and destroyed Pitchfork

#42

TBH, Condé Nast can only be blamed for a small part of Pitchfork's fall. They've always been wildly inconsistent in their ratings and beholden to a few darling artists, and none of the acquisitions have improved this. Over time they've lost mostly to influencers.

I disagree, because I think the idiosyncratic aspect was way more of a feature than a bug of Pitchfork. The real purpose of Pitchfork was not to say which music was good or bad. It was to say which music is worth talking about, and it made itself the center of that conversation. Getting reviewed by Pitchfork was more important than getting a good review by Pitchfork. They were notorious for giving bad reviews to good music.

If you're familiar with pro wrestling / kayfabe, then Pitchfork was the heel. They provide something for fans to root against. Look at how much sympathy artists get from their fans when Pitchfork published a bad review. If they didn't think an album was worth talking about, they ignored it. It is worse to be ignored by Pitchfork than it is to get a 0.0 review consisting entirely of a video of a monkey urinating into his own mouth (Jet's 2006 "Shine On").

Music criticism had been corrupted and corporatized and in the way video game reviewing still is. Everything from the big labels got an above-average but not perfect score, so nothing really stood out. You couldn't really be all that critical. Music reviews were boring. Pitchfork shook that up precisely because they printed controversial reviews. And as you just admitted, that was there from the start, so it is not a reason for the fall.

You never knew what to expect out of Pitchfork, and that was why people followed it so closely. But nobody read Pitchfork the way HNers probably read Metacritic or Rotten Tomatoes. Neither reviewers or readers were trying to objectively identify the best music. The 0.0 to 10.0 rating is not intended to be a scalar vector or even quantitative; it is an opening to a conversation, expressed as a float.

Re: How Condé Nast bought and destroyed Pitchfork

#43

TBH, Condé Nast can only be blamed for a small part of Pitchfork's fall. They've always been wildly inconsistent in their ratings and beholden to a few darling artists, and none of the acquisitions have improved this. Over time they've lost mostly to influencers.

Music, even more so than film and TV, is incredibly subjective in terms of what you find to be good. Pitchfork has trashed a bunch of albums that I love and they've adored lots of music I find to be unlistenable. I suspect this has a lot to do with identity politics and other things that I really don't want being front and center in criticism of the arts. Perhaps I'm just a troglodyte.

Re: How Condé Nast bought and destroyed Pitchfork

#44
post #36

Earlier quoted context omitted.

Zagat was pretty small potatoes. It sorta made sense at a time when foodies was sort of an artisanal thing. Not sure Google even lost out on the buy.

This was 2011. Foodies were well past artisanal by then. As for Google: 'splain me why it wasn't just $150M down the drain? Minus the undisclosed amount: https://en.wikipedia.org/wiki/Zagat On March 6, 2018, Google sold the company to restaurant discovery platform The Infatuation for an undisclosed amount

> This was 2011. Foodies were well past artisanal by then.

What does this mean?

Re: How Condé Nast bought and destroyed Pitchfork

#45

A shame they couldn't just run without a partner. Any recommendations for music news and reviews?

The Wire is quite good if you’re willing to pay for it. It’s a print monthly first and foremost so the news isn’t up to the minute, but digital subscriptions are reasonable and the reviews are best in class imo

Re: How Condé Nast bought and destroyed Pitchfork

#47

TBH, Condé Nast can only be blamed for a small part of Pitchfork's fall. They've always been wildly inconsistent in their ratings and beholden to a few darling artists, and none of the acquisitions have improved this. Over time they've lost mostly to influencers.

I disagree, because I think the idiosyncratic aspect was way more of a feature than a bug of Pitchfork. The real purpose of Pitchfork was not to say which music was good or bad. It was to say which music is worth talking about, and it made itself the center of that conversation. Getting reviewed by Pitchfork was more important than getting a good review by Pitchfork. They were notorious for giving bad reviews to good…

To me, a good review clearly explains why.

If Cheer2171 gives Casablanca a 2/5... okay?

But if it gets a 2/5 and an explanation that you thought the cinematography was hacky and the drama overwrought... that's cool.

I might like the cinematography and over-dramatic dialog!

110% agreed that too many reviews/critiques these days are milquetoast. Have an opinion that the reviwer is passionate about! And argue it fully and well!

There is no "right" in "like."

Re: How Condé Nast bought and destroyed Pitchfork

#48
post #3

At the time this was declared as a user base driven acquisition where Conde Nast assumed that the largely 20 to mid 30s male readership of Pitchfork would graduate to one of their traditional style publications once they came of age. Clearly it was misguided to assume that cash strapped college grads who grew up on mp3's and ramen would graduate to Eames chairs and Zegna fleeces without some VC backed lottery payout.

So the business model missed the inequality of the commons problem. Seems like a widescale problem.

Re: How Condé Nast bought and destroyed Pitchfork

#49
post #23
post #11

> But she also faced pressure to cut costs as traffic from social media platforms declined and Spotify’s algorithms siphoned off more casual fans who’d used Pitchfork for music discovery. This is pretty much it. There’s no need for arbitrary tastemakers now. What’s good can emerge from what similar listeners happen to like right now. It takes even less effort for users as well and probably gives better results.

My small-sample research into Spotify user satisfaction with new music discovery is that it is a mixed bag. I have not tried it, but the common Spotify dissatisfaction was enough for several of us to investigate novel new music discovery ideas. Nothing forthcoming.

If you find any better (particularly opensource) novel music discovery methods can you post about them? I use Spotify solely for its discovery and radio features and find them only ok. Would love to find some other options.

Re: How Condé Nast bought and destroyed Pitchfork

#50

TBH, Condé Nast can only be blamed for a small part of Pitchfork's fall. They've always been wildly inconsistent in their ratings and beholden to a few darling artists, and none of the acquisitions have improved this. Over time they've lost mostly to influencers.

I disagree, because I think the idiosyncratic aspect was way more of a feature than a bug of Pitchfork. The real purpose of Pitchfork was not to say which music was good or bad. It was to say which music is worth talking about, and it made itself the center of that conversation. Getting reviewed by Pitchfork was more important than getting a good review by Pitchfork. They were notorious for giving bad reviews to good…

As someone who rarely visited pitchfork, this adds a lot of context, thank you
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