I am a little sad that there was no homage to autonomy, mastery, and purpose. I've found that to be the most accurate and simple framework for intrinsic motivation. I think
purpose is the clear problem. How does working make you feel?
Pick your company and I think what might have started out as a venerable goal, expressed in a mission statement has long been forgotten:
Google: Organize the world's information and make it universally accessible
Facebook: Give people the capacity to form communities and bring the globe closer together
Amazon: Amazon's mission is to be Earth's most customer-centric company
Microsoft: Our mission is to empower every person and every organization on the planet to achieve more
When faced with the choice between mission and money, which companies are choosing their mission?
None of them. Because all of corporate America has one mission statement that decisions are made in regards to: Increase shareholder value by optimizing for next quarters profits.
That is the problem. Mission statements are a punchline for cynical employees.