41–50 of 269 posts
Freely distributing 20,000 t-shirts to your first 20,000 customers is a nice reward. But Kagi is missing an opportunity for a huge brand awareness campaign from this. People who are already really happy with Kagi would become brand ambassadors. Why isn’t the name ‘Kagi’ found anywhere on the t-shirt design? People who want to know where it’s from would have to go out of the way to ask the tee wearer.
As a Kagi customer, I hope their choice to allocate nearly a third of their investor-raised funds to produce and freely distribute 20,000 t-shirts doesn’t lead to their demise.
As a Kagi customer, I hope their choice to allocate nearly a third of their investor-raised funds to produce and freely distribute 20,000 t-shirts doesn’t lead to their demise.
Especially ones that do not have their name. As someone who has heard about Kagi, but not actually visited their site or used it, I had no idea they had a dog mascot. If I saw one of those shirts in the wild, and I hadn’t just read this post and seen the pictures of the shirts, I would have had no idea it was a Kagi shirt.
Why is their logo the letter g instead of k? Have they considered the risk of a trademark violation lawsuit from their competitor, Google? As one of the 20K paying members, I feel embarrassed that I hadn't noticed this until now. Because this article presented the idea of wearing a Kagi T-Shirt, I suddenly started to care about what the logo looked like. Also, yes, I am excited to rep Kagi search.
So they raised $670K ( https://blog.kagi.com/safe-round ) and spent almost $223K of that on printing dog t-shirts to give away?
As a Kagi customer, I hope their choice to allocate nearly a third of their investor-raised funds to produce and freely distribute 20,000 t-shirts doesn’t lead to their demise.
Earlier quoted context omitted.
Especially ones that do not have their name. As someone who has heard about Kagi, but not actually visited their site or used it, I had no idea they had a dog mascot. If I saw one of those shirts in the wild, and I hadn’t just read this post and seen the pictures of the shirts, I would have had no idea it was a Kagi shirt.
Having received many t shirts from companies and conferences, I mostly don't wear them if the branding is really over the top. As described, a Kagi shirt would be something I'd actually wear
As a Kagi customer, I hope their choice to allocate nearly a third of their investor-raised funds to produce and freely distribute 20,000 t-shirts doesn’t lead to their demise.
Especially ones that do not have their name. As someone who has heard about Kagi, but not actually visited their site or used it, I had no idea they had a dog mascot. If I saw one of those shirts in the wild, and I hadn’t just read this post and seen the pictures of the shirts, I would have had no idea it was a Kagi shirt.
Why is their logo the letter g instead of k? Have they considered the risk of a trademark violation lawsuit from their competitor, Google? As one of the 20K paying members, I feel embarrassed that I hadn't noticed this until now. Because this article presented the idea of wearing a Kagi T-Shirt, I suddenly started to care about what the logo looked like. Also, yes, I am excited to rep Kagi search.