God, this is pretty much my mother.
She couldn’t care any less about “ruggedness” or that “tough guy” image. Her only argument ever is “safety.”
I am not in it to change her mind. But whenever she brings this topic up and I show her the actual safety ratings for different vehicles, it’s almost as if her brain shuts down. She would say something along the lines “uh oh idk, maybe, who knows, it doesn’t feel as safe,” and the whole thing gets forgotten. Right until she decides to bring it up again from scratch at some point later, as if our previous conversations about it never happened.
Lowkey, I think it would be an interesting idea to mandate displaying brightly colored safety ratings for every car on display at a dealership. No need to overcomplicate it by showing the entire stat sheet with a bajillion different numbers. Just one giant number for the overall rating, and about 4-5 subcategory numbers (e.g., driver safety score, passenger safety score, etc.). I think 1-2 of those metrics should be “the safety sub-category on which our car scored the worst.”
My only worry about this is that the metrics themselves become the target goal, leading to either car manufacturers influencing safety rating boards or them maliciously complying by gaming the metrics just for those measured categories at the expense of everything else. Though the latter isn’t as much of a concern, given that it is pretty difficult to accomplish, and it would still have a large negative effect on the overall score.