The article tries to articulate the value add through attention to detail in manufacturing "so the bags survive 6 years of rough and tumble ", but I'm not really getting it. What am I missing? I had a $60-in-1995 northface backpack that lasted through hauling 5+ periods of textbooks every day, walking and biking to middle school and highschool. It worked fine, in fact my dad still uses it (30 years later) to hold and…
I'll hazard a guess - Japan is a walking society, and these backpacks are being worn every day, laden with books, back and forth from home to school, or on buses or the subway. Americans generally get driven to school. The backpack is worn only between classes at school and then moved from car trunk to home, not worn during those times. I personally wore out a $100 Eddie Bauer backpack every other year or so during m…
Frankly, his classmates have cheaper bags with similar outcomes so I doubt price is highly correlated with performance past a certain price point.