Earlier quoted context omitted.
According to the article,"Transitioning Mozilla away from Firefox." is the current organisation goal. She have done her job great. why was it a goal, I have bo idea
The goal is obvious and not new. Firefox as a product is only useful to them as a handout from google to use as an antitrust defense. The problem is that Mozilla hasn’t been able to find any product that generates any meaningful revenue. It makes perfect sense for them to try to be an entity that can exist without their biggest competitor tossing them scraps. How they should achieve that is certainly up for debate bu…
They should ask (not require) payment for that service. Yes, what they should do is basically to run a Patreon subscription, clearly marked "For the continued development of Firefox".
At a very accessible level of $3 / mo on average, and merely 5M subscribers over the world, they'd have $15M monthly, or $180M a year.
See how Wikimedia Foundation is basically flush with cash, without getting handouts from its competition (haha), zero ads, and asking users to spare $2.75 here and there.