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EU data regulator bans personalised advertising on Facebook and Instagram

reuters.com

41–50 of 765 posts

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#41
post #5

> Meta has stated that it had already announced plans to provide users in the EU and EEA with an opportunity to provide consent and will introduce a subscription model in November to comply with regulatory requirements This effectively means then that if you are in the EU and you'd want to use either Facebook or Instagram you'd have to pay for a subscription then because they presumably won't offer the free-service w…

This is awesome. Yet another great reason to leave the service completely.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#42
post #8

Why do people hate personalized ads so much? I understand hating ads in general, but why something personalized is worse than just random spam? EDIT --- Ok, I get it now. Personalized ads = surveillance. Fair enough. Doesn't the whole GDPR already cover it though? You can opt out of the surveillance.

For me, the answer is tracking. Random ads are annoying, too, but they don't invade my privacy. Personalized ads require the ad network to build a profile of my browsing habits which is something I prefer to have the ability to not grant my consent to.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#43
post #6

I know in HN there is a big "personalized advertising" is bad sentiment, but I don't get what the problem is. I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet. It is almost impossible to have a free internet without ads. So on one side, people w…

Advertising is manipulative. More personalized advertising is more effectively manipulative. Manipulative = bad.

For example, the personalized advertising algorithm could deduce that someone is insecure about being fat and ugly and having no friends. Then, they get ads with the message (a bit veiled of course) "you have no friends because you're fat and ugly", and some product they can buy to ostensibly solve that. Seeing that message is not good for someone's wellbeing.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#44

Hot take, it’s hard to have a free internet without ads. Lots of websites have marginal utility, but can be paid for with ads. And those websites will disappear when CPM rates go down the drain.

Ads are not the discussion. It’s tracking.

Some will say that ads hijack your attention and therefore should be blocked by default. This is a different question. But since ad companies wanted to track ROI it became a problem, because it’s pretty easy for them to do that on the internet. That’s why more people are opposed to ads on the internet but not on a busstop.

If the busstop ads start taking retina scans to show you more personal ads while you travel around town, people will be opposed to that too.

You don’t need to track every user and every click to show ads and make money. But as ad companies like meta can make more money by tracking your every step they will just do that.

There were ads on the internet before tracking became a thing. And people made money off of those ads.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#45
I have mixed feelings about this.

I hate that Europe leads in regulation and lags so much in innovation. At the same time, this is a step in the right direction. True, people don't care about privacy, but it's mostly because they don't understand the extent and implications of letting companies control your data.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#46
post #6

I know in HN there is a big "personalized advertising" is bad sentiment, but I don't get what the problem is. I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet. It is almost impossible to have a free internet without ads. So on one side, people w…

I don't want ads. If I'm looking for buying something, I'll go to an online store, and find the relevant stuff myself.

I don't like the idea of companies using biases and tricks from our human brain to sell their stuff. Ads are profitable because they use our anchoring bias, amongst others. This is disgusting and inhumane to accept to exploit our vulnerabilities for capitalist reasons. We, as a society, should seek for better solutions.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#47
post #12

Personalized advertising should never have been allowed without a specific opt-in. I know lots of advertisers think they can't live without it --- because promoters have told them so.

Best one I heard was people claiming products will be more expensive if personalized advertising is banned. Because then it’ll cost more to promote them.

Interesting line of reasoning. :-)

That would imply, that (globally) we spent significantly [EDIT: remove -less-, insert:] more on advertising before the advent of personalized targeting.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#48
post #6

I know in HN there is a big "personalized advertising" is bad sentiment, but I don't get what the problem is. I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet. It is almost impossible to have a free internet without ads. So on one side, people w…

To be a bit nitpicky, Internet is not free. The content may or may not be free/ad funded. And there are many problems. One of the major ones being that ad funded content is overwhelmingly often utter crap that I could live without. As a general rule, if I need to look for actually useful information, I need to look for content generated for free (wikipedia, HN, reddit etc) or paid content. There are exceptions but they are rare.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#49
post #6

I know in HN there is a big "personalized advertising" is bad sentiment, but I don't get what the problem is. I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet. It is almost impossible to have a free internet without ads. So on one side, people w…

Ads are almost universally trying to convince you to do something you shouldn't do. At best, they will convince you to but a subpar product, at worst they'll convince you to buy a product you don't need at all.

Personalized ads are better at convincing you personally, so they are worse for you than random ads, or even than content-based ads. Additionally, they depend on building a detailed profile of you, which most people are fundamentally uncomfortable with when they are aware of.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#50
post #6

I know in HN there is a big "personalized advertising" is bad sentiment, but I don't get what the problem is. I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet. It is almost impossible to have a free internet without ads. So on one side, people w…

> I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet. That's all fine and dandy, I think. The problem starts to become a bit bigger when suddenly everyone in your household starts to see "chlamydia medication" ads everywhere they go online based o…

We have no reason to assume that FB is using message content to target ads.
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