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Disney's Loki faces backlash over reported use of generative AI

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Re: Disney's Loki faces backlash over reported use of generative AI

#42

> A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regarding AI-generated content. A human-made poster uses a stock photo for the background, which is suspected to be AI. This is such a non-issue.

I had to read the article carefully before I got it. It wasn't Disney that was using generative AI. One of their artists used a licensed stock image for a background element (which is 100% acceptable thing to do!) and people are complaining that this background element from the stock image company was AI generated. "Disney" isn't the culprit here!

100% acceptable

Acceptable to whom? Consumers? Or Luddites and a guild whose interests aren’t entirely aligned with consumers?

Re: Disney's Loki faces backlash over reported use of generative AI

#43

> A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regarding AI-generated content. A human-made poster uses a stock photo for the background, which is suspected to be AI. This is such a non-issue.

Holy moly this article is indeed terrible. I figured the outrage was because they were knowingly using an GenAI image that was trained without licensing or something along those lines.

Re: Disney's Loki faces backlash over reported use of generative AI

#44
post #16

Earlier quoted context omitted.

Hollywood might well spend a decade fighting this AI straw-man, with increasingly kooky demands. How stupid of them :(

From the crowd earning a living with copying code from SO and tutorials, I wouldn't expect they see any issue with copied imagery. Let's chat again when AI does some proper coding.

this made my monday morning, thank you (i am a member of the society you describe however i too appreciate the irony you have pointed out).

Re: Disney's Loki faces backlash over reported use of generative AI

#45
post #29

Earlier quoted context omitted.

After a brief period of fascination, it's become a synonym of low quality and low effort. See e.g. the relevant KitKat campaign: https://www.creativebloq.com/news/kit-kat-ai-ad

What's the problem with low quality and low effort? Let the market decide if they like it or not.

The problem is that there's the presumption that "the market"'s choice is what we want.

"The market" has decided on what gets pushed to the top of your social media feed, and that is by all accounts turned out to be terrible for humanity. Idiocracy is what happens when we tailor to the lowest common denominator.

"The market" will decide on the cheapest and easiest, not what's in your best interest.

Re: Disney's Loki faces backlash over reported use of generative AI

#46

Earlier quoted context omitted.

Hollywood might well spend a decade fighting this AI straw-man, with increasingly kooky demands. How stupid of them :(

The end game for AI generation technology is almost certainly not that it will pit studios and IP owners versus artists so much as it will pit artists versus artists. The copyright issues become moot once several companies pay a lifetimes fortune to a thousand or so artists for exclusive and complete rights to their collections to seed their algorithms. And I can't believe for a second that professional solidarity is…

> The copyright issues become moot once...

Only some of the copyright issues. The issue of whether AI creations are protected by copyright, for example, would remain.

Re: Disney's Loki faces backlash over reported use of generative AI

#48
post #38

To my eyes the stock image is unlikely to be 100% generative AI. It appears to be an Escheresque spiral projection of an AI generated image. The AI artifacts are exactly identical between each layer of the spiral, only scaled down, which would be hard to explain in any other way.

It also counts from 1 to 12 correctly with the numerals following the curve, which seems... quite impressive for generative AI.

Re: Disney's Loki faces backlash over reported use of generative AI

#50
post #37

So I do have strong ethical problems with AI usage especially when talking about how a model was trained and properly paying people. However I think Loki brings up an interesting question. Wether or not "AI" art could become its own style? Like to me the Loki series would benefit from those inconsistencies, weirdness, etc that comes from an AI generating art. Not that a Human can't do it, but the results would likely…

That was the argument that was used for Secret Invasion, which used AI generated imagery for the animated title sequence.
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