Earlier quoted context omitted.
If the ACM, instead of founding the Turing award, had attempted to pay to get a Nobel memorial prize in Computer Science, we would have easily recognized it for what it was - a pathetic play for respectability.
The name Computer Science itself is a marketing ploy to convince people that it is a real science (and not just another branch of engineering). Seems to be working for CS, and I can easily imagine people on this forum would be happy to defend the legitimacy of the Swedish Institute of Sciences Nobel Memorial Prize in Computational Science. I think the issue is not an objection to marketing but an objection to the inh…
So maybe not a marketing ploy.