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Amazon to add limited ads to Prime Video starting in early 2024

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Re: Amazon to add limited ads to Prime Video starting in early 2024

#41

Post by flir »

Mechanical9 wrote: post #35
alex_toms wrote: post #3

Interesting how every subscription business is slowly turning to the traditional ad-supported model. People might refuse it, but ad-supported is one of the most efficient business models on both the consumer side and business side. Allows more customers to access a service, for free, with the same quality. Plus, every company needs marketing, and even consumers need it. It allows us to notice things we might need in…

There's a necessity in society for some form of advertising. People and businesses want to communicate what products and services are available. If a random person wants the ability to start their own business, they're going to need the ability to advertise that they have a new product that they want people to try. Or they want to advertise that there's some societal issue that they want people to be aware of. Consid…

> Consider a world with zero ads. There wouldn't be annoying interruptions. But we also wouldn't ever learn which new movies are playing

Pull, not push. If I want to know once I'll look it up. If I want to be reminded regularly I'll subscribe to their new movie feed.

Re: Amazon to add limited ads to Prime Video starting in early 2024

#42

Post by soco »

dazc wrote: post #30
huhtenberg wrote: post #18

There's a crucial difference between what Netflix did and this. Netflix added a new lower-priced ad-supported option, leaving existing subscribers as they were. Amazon however is pushing ads onto existing subscribers and adding a new ad-free option to which one has to upgrade. This burns a lot of goodwill. It just ain't nice. I will be cancelling the subscription once this hits my country as a matter of principle.

They obviously have the advantage of people having Prime for deliveries and the inertia required to change shopping habits. Like you, I think this is a step too far and I will gladly suffer the inconvenience of buying stuff from other retailers in the future.

My Prime Video doesn't give me deliveries. Also no Kindle, just that: video. Might be a country thing, or a different subscription you have in mind?

Re: Amazon to add limited ads to Prime Video starting in early 2024

#44

Post by alistairSH »

fxtentacle wrote: post #24
prepend wrote: post #5

The main reason I dropped prime is that the shipping stopped working. Two days slipped most of the time. But what put me over the edge was their music stopped being included, it was another fee to remove adds and unlock everything. And video had these annoying preroll ads. Frequently for things I already watched. Now there will be ads throughout and it’s a monthly fee to get what was free. I do like some prime shows…

The big issue in my opinion is that movie execs have this misguided belief that if you stop people from pirating your content, every prevented download will turn into a sale at full price. But I expect that people will simply stop watching mediocre movie and low-effort series. Or wait for rebates, like those people who avoid cinema and then rent the bluray later. As a result of this misunderstanding, they try technic…

That applies to me. I rotate some of my streaming subscriptions are shows/movies release. Peacock, HBO, Netflix all are monthly and I turn them off periodically.

Re: Amazon to add limited ads to Prime Video starting in early 2024

#45

Post by jackhack »

History repeats itself. I'm old enough to remember when "Cable TV" meant "no advertisements." And then it was just a few between programs. Then during the program, which eventually made it indistinguishable from "over the air" (antenna/aerial) broadcasting. Now Netflix, and Amazon repeat the lesson for another generation of consumer.

Re: Amazon to add limited ads to Prime Video starting in early 2024

#46

Post by alistairSH »

jiofj wrote: post #43

I must be missing something because I've been seeing ads in Prime Video for quite some time.

I think I depends how the show is license. Prime video (the app) has content from other sources that have ads. But shows licensed directly by Prime don’t have ads. Or something like that.

Re: Amazon to add limited ads to Prime Video starting in early 2024

#47

Post by nytesky »

blitzar wrote: post #36
dazc wrote: post #30

Earlier quoted context omitted.

They obviously have the advantage of people having Prime for deliveries and the inertia required to change shopping habits. Like you, I think this is a step too far and I will gladly suffer the inconvenience of buying stuff from other retailers in the future.

> I will gladly suffer the inconvenience of buying stuff from other retailers in the future Tried it and failed. Higher prices, costly 5 day "express" shipping and questionable / non-existent return policies - the time and effort required to wade through is not worth it. I want to not use Amazon too - but other retailers make it really really hard.

What are you buying that you experience this? Household goods from target (bonus probably not fake), electronics Best Buy and B&H, Costco for a lot of misc, and clothing from old navy and h&m etc. all have easy returns and often better prices than I see at Amazon (even for books oddly — Target must track Amazon prices to the penny).

Re: Amazon to add limited ads to Prime Video starting in early 2024

#48

Post by rerx »

dazc wrote: post #32
rerx wrote: post #29

Earlier quoted context omitted.

While this is true, Netflix hiked prices massively over the years. Their 4K/HDR offering is 17.99 EUR per month here. Amazon Prime including Prime Video is still 8.99 EUR/month, cheaper if paid yearly, without any surcharge for 4K/HDR. So that's more than twice the price for a comparable streaming service.

I cancelled Netflix and will resubscribe for a month over Christmas; they did me a favour with that one.

I just recalled that Amazon increased the price slightly last year when they launched Rings of Power.

Typically I subscribe to these services for just a few months at a time, depending on what's interesting. Harder to do with accounts that are shared by a larger household, I guess.

Re: Amazon to add limited ads to Prime Video starting in early 2024

#49

Post by thfuran »

alex_toms wrote: post #3

Interesting how every subscription business is slowly turning to the traditional ad-supported model. People might refuse it, but ad-supported is one of the most efficient business models on both the consumer side and business side. Allows more customers to access a service, for free, with the same quality. Plus, every company needs marketing, and even consumers need it. It allows us to notice things we might need in…

>Imagine having to pay for every single service/website we use daily

I wish. Ads are a cancer.

Re: Amazon to add limited ads to Prime Video starting in early 2024

#50

Post by rchaud »

alex_toms wrote: post #3

Interesting how every subscription business is slowly turning to the traditional ad-supported model. People might refuse it, but ad-supported is one of the most efficient business models on both the consumer side and business side. Allows more customers to access a service, for free, with the same quality. Plus, every company needs marketing, and even consumers need it. It allows us to notice things we might need in…

> Ad-supported is one of the most efficient business models on both the consumer side and business side.

I'm not sure about that. Detach Prime Video from Amazon, Youtube from Google, Hulu from Disney and then maybe we'd see. As it is, these services all look like loss leaders.

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